Fitness Manager

Fitness Manager

The Fitness Manager (FM) is responsible for the growth of fitness revenue, achieving fitness revenue and profit budgets at their club. The FM leads by example with personal sales of fitness products and develops all team members at the club to effectively communicate and build value in fitness programs and services to guests and members. FM is also responsible for hiring and developing coaches to effectively gain, train and retain both personal training and group training clients. Through ensuring all clients are actively training with updated client management processes the FM will ensure the quality of all fitness offerings are met to provide exceptional client experience and results.

Essential Duties & Responsibilities

Revenue and Sales Generation

• Grow fitness revenue by effectively gaining, training and retaining personal training and group training clients personally as well as through the club staff, in particular the personal trainers and sales team
• Directly sell personal and group training packages, and lead team members in sales with all fitness offerings to achieve club sales and revenue goals. Continuously TO guest tours and Custom Coaching Sessions to achieve attachment and enrollment standards.
• Ensure that client retention standards are met to ensure revenue growth
• Meet and exceed all fitness revenue and sales targets
• Work with General Manager and SSM to train and develop all team members to effectively present fitness programs to guests/members and TO the fitness team on guest tours
• Train personal trainers on how to effectively prospect for new clients, conduct custom coaching sessions and acquire new clients.
• Manage sales funnel of both potential clients and past clients through email, phone calls and in club engagement
• Schedule, create and run marketing activities inside and outside of the club to engage member base with fitness and prospect for new clients

Staffing and Development

• Continuously recruit, interview and hire personal trainers and small group trainers to meet fitness equation needs of the club and ensure all clients are properly serviced
• Train and onboard new fitness coaches following company guidelines and protocols ensuring all coaches meet their session ramp milestones and productivity standards
• Provide training and development to ensure all trainers successfully pass CCS evaluations
• Perform session quality reviews for personal trainers to provide feedback on personal training sessions ensuring clients have exceptional experiences with the fitness team
• Foster an environment of continuous development for coaches by hosting monthly trainer meetings and utilizing tools such as Club Connect
• Train all sales team staff to understand all fitness offerings and the benefits of working with a coach through the four pillars of fitness

Fitness Business Management

• Ensure all new clients meet activation, completion and resign company standards
• Assign new clients are appropriately assigned to trainers and activated
• Regularly audit active client lists to ensure clients are actively using session inventory and engaged with their fitness program
• Conduct weekly one on ones and monthly Trainer Business Plans with all personal trainers to ensure trainers are meetings their sessions, sales, revenue, resign and productivity requirements
• Review all trainer schedules to update sessions, availability and set productive non session hours activities for all fitness staff
• Audit time and labor management
• Audit and provide feedback on client folders (Including measurement logs, workout logs, Personal Workout Planners to ensure client service expectations are met
• May service personal training sessions, or teach group training classes where there is business need. Not to exceed 5% of weekly hours worked.
• Manage Group Training schedules ensuring company guidelines for scheduling, participation and class quality are met
• Ensure all sessions are properly consumed managing session escalations
• Oversee payment processing and refund management
• Acts as manager-on-duty at times to support resolution of member concerns.
• Complete other duties as assigned

Qualifications

Knowledge, Skills & Abilities

• Strong background in sales, driving revenue and leading a team
• Strong understanding of human movement, exercise science and fitness programming
• Excellent interpersonal and communication skills
• Desire and passion to help people accomplish their fitness goals to live healthier, happier lives
• Ability to provide consistent constructive feedback and coaching to team members
• Foster a culture of growth and accountability within the club
• Ability to collaborate and communicate with a broad range of team members and departments

Educational/Certifications

• High School Diploma or GED required, Bachelor's degree preferred
• National Certification (One or more of the following certifications)
• American College of Sports Medicine (ACSM)
• Certified Personal Trainer
• Health Fitness Specialist
• Clinical Exercise Specialist
• Clinical Exercise Physiologist
• Cancer Exercise Trainer
• Certified Inclusive Fitness Trainer
• American Council on Exercise (ACE)
• Personal Trainer Certification
• Lifestyle & Weight Management Consultant Certification
• Advanced Health and Fitness Specialist
• The Cooper Institute
• Personal Trainer Certification
• International Fitness Professionals Association (IFPA)
• Personal Fitness Trainer Certification
• Advanced Personal Fitness Trainer
• Master Personal Fitness Trainer
• National Academy of Sports Medicine (NASM)
• Certified Personal Trainer
• National Council on Strength and Fitness (NCSF)
• Personal Trainer Certification
• National Exercise and Sports Trainers Association (NESTA)
• Personal Fitness Trainer Certification
• National Federation of Professional Trainers (NFPT)
• Personal Trainer Certification
• National Strength and Conditioning Association (NSCA)
• Certified Personal Trainer
• Certified Strength and Conditional Specialist
• Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) from approved organization with live component
• Group Fitness certification preferred (AFAA, ISSA, Les Mills, Zumba, etc.)

Physical Demands/ Environmental Conditions

• Must be able to lift 50 lbs.
• Physical effort required for daily duties include lifting weights, squatting, bending, reaching, spotting, jumping, kicking, and prolonged standing and walking.

Travel Requirement

• Availability to travel 10% of the time to attend training and meetings

Benefits At 24

In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.

Disclaimer

DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.