Senior Associate, Partner Direct

Senior Associate, Partner Direct

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

As a Senior Associate, Partner Direct, you will support media planning and execution across a range of campaigns, gaining hands-on experience in media strategy, partner collaboration, and campaign management. Reporting to the Partner Direct Supervisor, you will take ownership of small to medium-sized projects while building a strong foundation in media execution.

Responsibilities:

• Assist in media planning preparation, including consideration set development and RFP issuance/management
• Support end-to-end campaign launch management, ensuring timely execution
• Track and ensure adherence to brand safety and verification standards
• Manage creative spec coordination with internal teams and external partners
• Contribute to media placement taxonomy configuration
• Assist in partner-level forecasting and investment tracking
• Begin developing relationships with key media partners, enhancing negotiation and collaboration skills

Knowledge You Will Gain:

• Deep understanding of how the agency workflow operates and how campaigns progress from planning to execution
• Strong grasp of client business objectives and how they inform media strategies
• Practical experience with the media planning process, including data analysis and reporting
• Comprehensive knowledge of the media marketplace and key partner landscape
• Exposure to negotiation tactics and media partner collaboration
• Hands-on experience using agency planning tools and industry software

Qualifications:

• 18 months to 2+ years of media planning, buying, or related industry experience
• Experience working with media planning tools (e.g., Prisma, MediaOcean, or similar platforms) is a plus
• 1+ years of experience with MS Excel (ability to perform complex functions preferred)
• Preferred experience in planning any of the following media and audience campaigns: Digital Endemic/Lifestyle, Video, Audio (Terrestrial and Streaming), Print, OOH, HCP, or Payer/Managed Market
• Strong organizational skills and attention to detail in media execution

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $53,960.00 - USD $71,610.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.