Director, Marketing

Director of Marketing

Roadrunner is the most tech-forward company in LTL. We built a proprietary Smart Network™ that delivers fewer touches, faster transit, real-time visibility, and real accountability. We are looking for a Director of Marketing to lead how Roadrunner shows up, inside and outside the company. This is much broader than traditional B2B marketing. You will own the strategy and execution across marketing initiatives to contribute to driver recruiting, driver engagement, internal engagement, customer outreach, talent acquisition marketing. You will lead the marketing team, partner directly with senior leadership, HR, Recruiting, Sales and Operations, and build a marketing organization that moves quickly, measures what matters, and understands that different audiences require omni-channel strategies, but one powerful Roadrunner brand.

This is a leadership role for someone who can think at 30,000 feet and still knows how to get things done.

Marketing Strategy & Brand Leadership

Own how Roadrunner shows up and make every audience understand why we are different.

• Lead Roadrunner's overall marketing and communications strategy across customers, drivers, employees, prospective employees, and the broader market.
• Protect and evolve Roadrunner's brand positioning, voice, visual identity, and messaging across every channel and touchpoint.
• Translate Roadrunner's Smart Network™, technology, service model, culture, and owner-operator opportunity into compelling stories people remember.
• Build integrated marketing plans tied to clear business priorities rather than disconnected campaigns and activities.
• Serve as a strategic marketing partner to executive leadership and bring strong recommendations, not simply execute requests.
• Ensure every Roadrunner communication reinforces a consistent, differentiated brand.

Driver Recruiting Marketing

Owner-operators are the engine of our network. Build the marketing engine that attracts them.

• Lead the marketing strategy supporting Roadrunner's recruitment of linehaul solos, teams and local owner-operators.
• Develop integrated driver acquisition campaigns across social media, paid digital, email, SMS, referral, re-engagement, events, content and other channels.
• Partner closely with Driver Recruiting to understand capacity needs by market and translate them into targeted campaigns.
• Build compelling messaging around the Roadrunner owner-operator value proposition and what makes running with Roadrunner different.
• Measure lead generation, source quality, conversion and cost effectiveness—not simply impressions and clicks.
• Continuously test creative, audiences, offers and channels and move investment toward what produces qualified owner-operators.

Driver Engagement & Retention

Recruiting the right drivers matters. Keeping them engaged matters just as much.

• Build a year-round owner-operator engagement strategy that strengthens connection, loyalty and pride in Roadrunner.
• Lead programs including Driver Roundtables, Haul Stars ambassadors, driver recognition, appreciation initiatives, testimonials, events and ongoing communications.
• Create opportunities for drivers to have a voice and for Roadrunner leadership to listen, respond and stay connected.
• Partner with Operations and Recruiting on communications supporting retention, reactivation and owner-operator experience.
• Turn great Roadrunner drivers into authentic ambassadors for the company.
• Build storytelling around the people behind the network, not just the trucks and freight.

Internal Communications & Employee Engagement

Great brands are built from the inside first.

• Own Roadrunner's internal communications strategy and calendar.
• Lead company newsletters, leadership communications, Town Halls, employee announcements, recognition programs and culture campaigns.
• Develop communications that help employees understand where Roadrunner is going, why it matters and how their work contributes.
• Partner with HR and leadership on initiatives that strengthen employee engagement, recognition and retention.
• Build communications around Roadrunner's values: We Run Safe. We Run Smart. We Run Together.
• Create a consistent rhythm of communication so employees feel informed, connected and part of what Roadrunner is building.

Multi-Channel Marketing & Customer Communications

Be where our audiences are—and give them a reason to pay attention.

• Own Roadrunner's marketing channels across social media, email, digital campaigns, web, content and emerging platforms.
• Own and optimize paid digital acquisition across Google Ads and Meta/Facebook Ads, including audience strategy, campaign setup, testing, budget allocation and performance optimization.
• Use Google Analytics to understand traffic, user behavior, conversion paths and campaign performance, translating data into clear actions and smarter marketing decisions.
• Oversee Roadrunner's WordPress website, including content updates, landing pages, campaign experiences, basic site management and coordination with technical partners when deeper development is required.
• Develop segmented email strategies for existing customers, prospects, owner-operators, employees and talent.
• Lead Roadrunner's social media presence, particularly LinkedIn, while developing the appropriate strategy for driver-focused and recruiting channels.
• Partner with Sales on campaigns that support customer acquisition, account growth and strategic commercial priorities.
• Build customer communications that reinforce Roadrunner's service differentiation, technology and Smart Network™.
• Establish clear channel KPIs and use performance data to continuously improve engagement and business results.

Talent Acquisition Marketing

Help Roadrunner compete for great people—not just great freight.

• Partner with Human Resources and Talent Acquisition to position Roadrunner as an employer of choice.
• Develop employer-brand campaigns and recruiting content for corporate, operational, sales and other critical roles.
• Strengthen Roadrunner's presence across LinkedIn, recruiting platforms, social channels and employee storytelling.
• Build authentic content featuring employees, leaders, culture and career opportunities.
• Ensure the candidate-facing Roadrunner brand is as compelling and professional as the customer-facing brand.
• Support recruiting campaigns for difficult-to-fill or strategically important positions.

Content, Storytelling & Corporate Communications

Find the stories worth telling. Then tell them exceptionally well.

• Lead the development of compelling content across customer stories, owner-operator testimonials, employee stories, videos, executive communications, presentations, digital content and thought leadership.
• Turn complex transportation, technology and operational concepts into clear, human and persuasive communications.
• Develop executive and leadership communications when the message or moment matters.
• Create a disciplined content calendar that balances commercial, recruiting, culture, driver and corporate priorities.
• Ensure content is created with purpose and distributed strategically—not created simply to fill channels.

Lead & Build the Marketing Team

Set a high bar. Give people ownership. Build a team that delivers.

• Lead, coach and develop Roadrunner's marketing team.
• Establish clear roles, priorities, accountability and performance expectations.
• Build a culture of creativity, urgency, collaboration and measurable execution.
• Prioritize work based on business impact and protect the team from low-value activity.
• Manage agencies, freelancers, technology platforms and external partners where appropriate.
• Develop processes and systems that allow a lean team to operate at a much larger scale.
• Use AI and automation intelligently to accelerate content creation, campaign execution, analytics and marketing operations.

What You Bring

• 8+ years of progressive marketing experience, including meaningful leadership responsibility.
• Demonstrated experience leading an integrated marketing function across multiple audiences, channels and priorities.
• Strong experience with digital marketing, social media, email marketing, content, brand management and integrated campaigns.
• Hands-on proficiency with Google Analytics and Google Ads. You can read the data, evaluate campaign performance and make informed optimization decisions.
• Hands-on experience managing Meta/Facebook Ads, including targeting, creative testing, lead-generation campaigns and performance optimization.
• Working knowledge of WordPress website management, with the ability to manage content, pages, landing pages and day-to-day website needs without relying on a developer for every change.
• Strong practical use of AI tools to improve productivity, accelerate content and campaign development, analyze information, automate repeat