Senior CRM & Lifecycle Marketing Lead (Email, SMS, App)
Polo Ralph Lauren Factory Store
Ralph Lauren is seeking a Senior Manager, Lifecycle & Customer Marketing to evolve CRM from a channel-siloed model toward a connected, customer-led approach. This role drives CRM planning and activation across Email, SMS and App Push, creating cohesive experiences that strengthen engagement, retention and lifetime value. The Senior Manager will analyze customer behavior across Ralph Lauren’s e-commerce, full-price retail and outlets to identify lifecycle opportunities, expand addressable #J-18808-Ljbffr
Vacancy posted 1 day ago
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