Senior CRM Manager

At Oviva, we’re on a mission to make sustainable, personalised, clinically effective care accessible to everyone and to deliver against our vision of becoming Europe’s leading AI-powered chronic care platform. Our digital programmes support people living with weight-related illnesses. While weight loss is a goal for many, our approach is about so much more: improving health, building confidence, and enhancing quality of life. We’ve already supported over one million people across the UK, Switzerland, and Germany, with a shared service centre in Poland. Every conversation, coaching session, and line of code helps move us closer to a healthier future. Join us and be part of the team making that future possible. To support our growing business, we are seeking an experienced, highly motivated Senior CRM Manager. The Role As the Senior CRM Manager for Germany, you will serve as the technical and strategic backbone of our patient communications across the DACH region. Reporting to the Head of CRM, you will move beyond simple execution to own the lifecycle of our "multi-DiGA" approach. You will build and optimise automated journeys that ensure patients stay engaged with their digital therapy, directly impacting their long-term health outcomes. You will act as the bridge between our German clinical experts and the global engineering function, translating complex medical requirements into high-performing automated workflows. Qualifications Solid hands‑on experience in CRM or Marketing Automation, specifically within Salesforce Marketing Cloud (SFMC) or similar. Advanced SQL skills and experience working with relational databases and data visualisation tools (e.g., Google DataStudio). Professional fluency in German and English (minimum B2/C1) is essential to collaborate with local clinical teams and global technical squads. A proven ability to dissect complex data sets to identify friction points and propose evidence‑based solutions. Strong communication skills with the ability to influence cross‑functional stakeholders without direct authority. Experience in digital health, MedTech, or a highly regulated environment is a significant advantage. Key Responsibilities Pathway Automation: Lead the end‑to‑end design and implementation of complex patient journeys in Salesforce Marketing Cloud, specifically tailored to the German DiGA landscape. Strategic Growth: Own the key metrics for patient onboarding, engagement, and milestone completion across all German treatment pathways. Data Mastery: Utilize SQL and Google BigQuery to build advanced reports and dashboards, providing the German leadership team with actionable insights on journey performance. Stakeholder Management: Partner with German Clinical Leads and Global Product Managers to ensure all digital "nudges" are both medically sound and technically scalable. Platform Evolution: Drive the transition and integration of data between our internal systems (OCS) and Salesforce, ensuring a single, accurate patient view. Technical Innovation: Stay ahead of Salesforce Marketing Cloud updates to implement cutting‑edge features like dynamic content and predictive sending to improve patient retention. #J-18808-Ljbffr Albert Invent