Base Senior Product Manager, Growth

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

We believe that the onchain platform is the most important builder platform since the internet (“online”). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized, easy-to-use way.

At Base, we live by our Stay Based values: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundaries—all while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation.

Base is incubated within Coinbase and plans to progressively decentralize in the years ahead. We believe that decentralization is critical to creating an open, global crypto economy that is accessible to everyone.

We are looking for a high-caliber Senior Product Manager to lead the Trading Growth strategy for the Base App. You will be responsible for helping define how millions of users trade onchain while simultaneously building the "engine" that brings them in, keeps them engaged, and brings them back.

You will operate horizontally across Core Product (Trading, Search & Discovery), Foundations, and Onramps/Payments/Onboarding. While you will help to shape the core trading flows to drive revenue, your primary mission is to increase monthly active transacting users and trading market share by driving user acquisition, engagement, and retention.

What You’ll Be Doing

• Own the Growth Engine: Lead the strategy and execution for acquisition and retention loops, including referral/affiliate programs, win-back flows, and gamification mechanics (e.g., mystery boxes and trading competitions).

• Optimize Core Trading: Own end-to-end development for trading experiences. You’ll ensure that once a user is "grown" into the app, they encounter the most intuitive and efficient spot and derivative trading flows in the onchain ecosystem.

• Master the Engagement Loop: Co-own high-intent systems like Watchlists and Price Alerts with the Trading team, using them as hooks to drive users back into the app via a sophisticated, ML-driven push notification and CRM strategy.

• Experiment at Scale: Drive a rigorous data-driven culture by running A/B tests on onboarding funnels, abandonment flows, and notification delivery to continuously improve conversion and execution quality.

• Build Growth Infrastructure: Oversee the "Growth Platform," including the ML/policy layer for intelligent notifications, attribution tracking for paid marketing, and the Activity Tab UX.

• Cross-Functional Leadership: Collaborate with Engineering, Design, and Data Science to balance "0-to-1" trading primitives with "1-to-N" growth optimizations. Partner with Legal, Growth, and Finance to ensure all growth incentives and trading features meet global compliance and liquidity standards.

What We Look For in You

• 7+ years of Product Management experience , specifically within consumer-facing fintech, exchange, or onchain trading environments.

• Growth Mastery: Proven track record of scaling products via lifecycle marketing, referral loops, and retention mechanics. You know how to move the needle on MATU and trading activity.

• Trading Sophistication: Deep understanding of market structure, order types, execution quality, and liquidity. You can speak the language of both a growth hacker and a high-frequency trader.

• Analytical Rigor: Deep experience with data-driven development—defining North Star metrics, navigating attribution complexity, and running high-velocity experiments.

• Entrepreneurial Execution: The ability to thrive in high-ambiguity environments, making tough trade-offs to ship high-quality products on time.

• AI Fluency: Demonstrated ability to integrate generative AI tools into your daily workflow to increase efficiency and deliver business-ready outputs.

Nice to Haves

• Direct experience contributing to or collaborating with onchain protocols and decentralized communities.

• Experience in brokerage or market-making environments (clearing, settlement, or microstructure)

ID: P75698

Pay Transparency Notice: * *Depending on your work location, the target annual *base *salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)).

Annual base salary range (excluding equity and bonus):

$207,485—$244,100 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.

AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment . To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com