Market Manager

Overview The Market Manager, US will lead marketing activities for current and future oncology products offered by Biocartis in the US. This role is responsible for developing and executing short- and long-term growth strategies, leveraging deep market insights, customer segmentation, and competitive analysis, and emerging industry trends to drive business success in the US market. Main objectives Support the US sales team in marketing and lead creation activities with the goal to increase customer acquisition initiatives and/or client retention initiatives. Training and education of the US sales team on the Biocartis assays including competition, relevant market trends, reimbursement, and positioning. Providing insights on US healthcare segmentation, on-market needs and customer requirements for products to be launched in the US. Efficient management of interfaces between sales US and Global Product Management, Medical Affairs and development teams. Accountabilities 1. Translate company goals into go-to-market strategies in the US. 2. Together with the CCO and the VP Sales US, develop region’s annual and long-term growth plans and core business strategies in the key areas of portfolio management, customer targeting, activity management, financial performance. 3. Cultivate insights about the sales cycle in the US and the key drivers for hospitals and reference laboratories to bring in new equipment and technologies. 4. Coordinate with the Director of Market access on reimbursement landscape in the US and positioning of Biocartis products within the reimbursement environment for different hospital market segments. 5. Maintain a high degree of technical understanding and product and market knowledge. Perform ongoing competitive research and educate the company on a regular basis. 6. Develop competitive response strategies and proof sources with a focus on the US market. 7. Build and maintain a network of KOLs for Idylla products in the areas of oncology to support Biocartis’ commercialization efforts. 8. Conduct regular customer visits to capture market trends and customer feedback. 9. Lead development of marketing materials, digital content, and sales collateral targeting different stakeholders across the hospital value chain and reference laboratory segment in the US. 10. Manage organization, logistics, and representation at trade shows, exhibitions, and conferences in the US. 11. Identify, target and educate hospitals, reference labs and pharmaceutical companies on Biocartis’ offerings and capabilities with focus on Idylla assays in the US. 12. Present a positive and professional image of Biocartis and ensure all activities are consistent with and enhance the company’s ethical marketing policies and procedures. 13. Plan and execute omnichannel marketing campaigns (digital, email, social, event-based) to drive awareness and demand generation for Idylla assays in the US market; measure campaign ROI and report performance against goals. 14. Manage the US marketing budget; oversee external agency relationships and vendor delivery against scope, timeline, and quality expectations. Profile requirements Master degree in a scientific orientation or equivalent through experience and/or training. Min. 8 years of commercial experience within the life sciences industry, preferably in diagnostics. Demonstrated skills, knowledge and experience in marketing in the diagnostic industry. Minimum 3 years of experience in oncology diagnostics or oncology therapeutics marketing. Deep understanding of the competitive landscape. Experience leading or contributing to product launch planning, including omnichannel and digital marketing execution. Experience managing external vendors (marketing agencies, creative partners) and marketing budgets. Fluent in English, both written and spoken. Systems Applied knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) Applied knowledge of Showpad Applied knowledge of CRM (e.g. Salesforce) #J-18808-Ljbffr