Business Development Representative

Business Development Representative

The Business Development Representative (BDR) is an outbound, field-based sales generator responsible for identifying, engaging, and qualifying new business opportunities for ATI. This role focuses on building early-stage relationships with multifamily property managers, facilities teams, commercial clients, insurance agents/brokers, maintenance managers, and other local referral sources.

As ATI's "front-line" market presence, the BDR prioritizes their time in the field performing structured outreach—new introductions, canvassing property portfolios, hosting check-ins, and setting qualified meetings for Project Directors and other sales leaders. BDRs drive top-of-funnel pipeline growth, build brand visibility, and enhance ATI's presence in assigned territories.

This role is ideal for highly motivated individuals who thrive in a fast-paced, activity-driven environment, with a clear pathway to the BDM role based on performance and skill development.

Principal Responsibilities

Job duties include, but are not limited to:

Outbound Prospecting & Territory Coverage

• Execute high-volume daily outreach, including new introductions, canvassing, call blocks, email sequences, and social touchpoints.
• Build market awareness by routinely visiting multifamily communities, commercial buildings, real estate offices, insurance agencies, and local businesses.
• Maintain a disciplined route coverage plan, ensuring consistent touchpoints across the territory.
• Represent ATI's value proposition clearly and professionally to prospective clients.

Lead Generation & Qualification

• Identify, engage, and qualify new opportunities aligned with ATI's target customer segments.
• Set high-quality introductory meetings for BDMs, Sales VP, and/or Regional leadership.
• Capture customer needs, property details, and opportunity context to support effective follow-up.
• Document all activities, interactions, and leads in CRM (Salesforce) with 100% accuracy.

Market Intelligence & Brand Building

• Gather and communicate real-time insights on competitiveness, local events, property changes, and customer needs.
• Increase ATI visibility by distributing marketing materials, hosting drop-ins, and showing presence during weather events or property disruptions.
• Support ATI at trade shows, association meetings, sponsorship events, and community engagements.

Collaboration & Handoff Execution

• Partner closely with BDMs and Project Directors to transition leads, coordinate meetings, schedule property walkthroughs, and support account penetration plans.
• Participate in weekly pipeline reviews with the office's Regional Manager and provide transparent activity reporting.
• Align daily activity priorities to regional sales strategies and targeted accounts.

Operational & Administrative Excellence

• Maintain CRM hygiene, activity logs, and territory plans.
• Use ATI's sales tools, training programs, and process standards consistently.
• Support BDMs and Regional Managers with storm response campaigns, marketing blitzes, and special initiatives.
• May be asked to travel into impacted areas to canvas for new business.
• Perform other related duties as assigned by Regional Manager.

Education & Experience

• 1 to 3 years of experience in sales, customer service, route-based field roles, or other high-activity commercial positions is preferred but not required.
• Experience in restoration, commercial services, property management, insurance, construction, or home services industries is a plus.
• Salesforce or CRM experience is preferred; a strong willingness to learn is required.
• Valid driver's license is required, along with the ability to travel daily within an assigned territory.

Core Competencies

• Drive & Tenacity — comfortable with high-volume outreach, rejection, and persistence.
• Communication Excellence — clear, approachable, professional communicator in person and via phone/email.
• Territory Discipline — strong time management, route planning, and follow-through.
• Customer Orientation — builds rapport quickly and represents ATI with professionalism.
• Learning Agility — ability to quickly understand ATI services and adapt messaging.
• Collaboration — works seamlessly with BDMs, Sales VP, and Regional Management, using feedback to improve.
• Organizational Skills — maintains accurate records, notes, and CRM activities; effectively multitasks.
• Social Media Savvy — able to effectively message ATI's service capabilities on appropriate social media platforms.

Supervisory Responsibility

This position does not have direct supervisory responsibility.

Travel & Working Conditions

• This is a field-based role requiring daily local travel throughout the assigned territory to conduct in-person prospecting, canvassing, and client visits.
• May be asked to travel into storm- or CAT-impacted areas on short notice to support surge canvassing and new business development.
• Work is primarily performed in the field, with periodic office time for pipeline reviews, training, and administrative tasks.

Career Path

• High-performing BDRs have a defined advancement pathway into other market or office sales roles, as well as increased seniority.
• Progression is tied to activity consistency, meeting quality, lead conversion performance, territory coverage, and demonstrated commercial maturity.