Director GTM Engineering (San Francisco)

About AirwallexAirwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.Attributes We ValueWe hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.We're hiring a Director of GTM Engineering leader to own and transform the technology backbone of our go-to-market engine. This role sits at the intersection of our Data & AI, Revenue, and Growth teams. Your mandate: evolve our stack from high-performing to best-in-class — more automated, easier to monitor, and tightly connected to our Data & AI platform.What You'll DoOwn the GTM architecture end-to-endTake technical ownership of Salesforce (revenue and CRM), Marketo, and connected tools including Demandbase, data enrichment, the data warehouse, analytics, and sales engagement platforms.Define and maintain a clear target architecture for how ads, web, marketing technology, CRM, data, and AI systems work together.Make the stack AI- and experiment-readyStreamline how signals and events flow from ad platforms through Marketo and Salesforce into reporting — standardizing integrations and patterns along the way.Design the foundations for AI-powered growth: reliable event streams, data contracts, and APIs that support AI agents and analytics.Build and lead the teamHire and lead a small, high-caliber engineering pod focused on revenue and marketing systems.Own a roadmap that balances quick wins (smoother automation, cleaner lead flows, clearer attribution) with longer-term platform investments.Partner deeply with GTM stakeholdersWork with Growth Product, Growth Marketing, Revenue Systems, and regional Revenue Operations to turn GTM strategies into scalable systems and data flows.Improve lead routing, experimentation frameworks, ideal customer profiling, and lifecycle management across the funnel.Raise the bar on quality and reusabilitySet standards for data governance, tracking, attribution, retention, and privacy/deletion workflows across tools.Implement monitoring, alerting, and QA so the health of GTM systems is transparent and issues surface early.Shift from one-off campaign builds to reusable templates, components, and integration patterns.Who You AreGTM systems engineering leader. 15+ years in software or data engineering with experience owning or building GTM, revenue, or marketing systems for high-growth B2B SaaS, fintech, or similar environments.Hands-on architect who ships. Comfortable with APIs, data models, workflow engines, and code. You can design systems, run reviews, and still contribute production-quality work.Salesforce and marketing automation expert. You've built or significantly improved lead routing, attribution, lifecycle funnels, and data enrichment in Salesforce, and integrated Marketo (or equivalent) with CRM and downstream data systems.Data- and experimentation-native. You partner well with Data teams on metrics, attribution, and experimentation, designing GTM tooling around feedback loops and continuous learning.Cross-functional leader. You translate executive-level goals into clear roadmaps and milestones, earning trust with senior leaders, Revenue Operations, and individual contributors across Engineering, Marketing, and Sales.Minimum Qualifications10+ years in software and/or data engineering, including 5+ years owning or building GTM, revenue, or marketing systems.Proven technical ownership across Salesforce, marketing automation (Marketo or similar), and data/analytics platforms.Strong system design skills and hands-on experience with APIs, data pipelines, and workflow engines.Demonstrated ability to lead small, high-impact engineering teams and deliver complex GTM system improvements.Excellent communication and stakeholder management with senior business and technical partners.Preferred QualificationsExperience in fintech, payments, or financial infrastructure — ideally with regulatory and data-localization exposure.Prior work with AI/ML-driven GTM (e.g., AI agents for analytics, lead scoring, or workflow automation).Experience standing up a new function or team (e.g., Revenue Systems Engineering, Marketing Tech Engineering) from an early stage.Background in high-growth, experimentation-driven environments with tight feedback loops between Product, Data, and GTM.Applicant Safety Policy: Fraud and Third-Party RecruitersTo protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.Compensation Range: $300K - $330KLocationUS - San FranciscoEmployment TypeFull timeLocation TypeHybridDepartmentEngineeringGrowth & OnboardingCompensation$300K – $330K • Offers Equity • Offers BonusAirwallex promotes fair compensation practices in accordance with applicable national, federal, state, and local law.These expected base pay ranges are based on information at the time this post was generated and represent the company’s good faith minimum and maximum ranges for this role at the time of posting.The actual compensation offered to a candidate will be dependent upon multiple factors, including but not limited to relevant experience, skills and other qualifications, geographic location as noted, internal equity, and other external market factors.Certain roles may be eligible for other compensation including, but not limited to, annual bonuses, commissions, RSUs, or other forms of compensation in addition to the established salary range.Benefits vary by country and employment type in accordance with local statutory requirements. All employees receive at least the statutory minimum for paid annual leave and public holidays, with many of our locations offering additional company-provided vacation days.For example, for US-based employees, they are eligible to participate in medical, dental, and vision insurance, a 401(k) plan, short-term and long-term disability, basic life insurance, and well-being benefits. US-based employees also receive 20 paid days of vacation and 12 paid days of company holidays in a calendar year.Further details about our compensation and benefits package are available upon request by contacting our Talent Acquisition team.