Chief Commercial Officer (CCO)

Requirements

• Professional Experience
  • Minimum 15+ years of experience within the FMCG sector, with a strong focus on commercial leadership
  • Proven track record in top-tier executive roles such as Chief Commercial Officer (CCO), Deputy General Manager (Commercial/Sales), or equivalent C-level / near C-level positions
  • Demonstrated experience leading large-scale, multi-country commercial operations, preferably across Europe and the Middle East or International markets
  • Strong ownership of full commercial P&L, with a consistent record of delivering sustainable revenue growth and profitability
• Education & Skills
  • Bachelor’s degree required; MBA or equivalent postgraduate degree is strongly preferred
  • Fluent in English; additional languages are a strong advantage
  • Strong commercial acumen, strategic thinking, and data-driven decision-making capability
  • Excellent communication, negotiation, and influencing skills
• Location & Mobility
  • This role is based in Poland
  • Candidates must be currently located in Poland or open to relocation to Poland
  • High level of mobility and flexibility is required
  • Willingness to travel frequently across Europe and the Middle East
• Commercial & Functional Expertise
  • Deep expertise in end-to-end commercial strategy, including Sales, Commercial, Key Account Management, Trade Marketing, and Route-to-Market design
  • Strong background in managing complex channel structures (Modern Trade, Traditional Trade, HoReCa, and Retail networks)
  • Proven ability to design and implement scalable go-to-market models across multiple geographies
  • Advanced capabilities in pricing strategy, margin optimization, and commercial analytics
• Strategic Leadership & Thinking
  • Proven ability to define, shape, and execute long-term commercial and growth strategies across multiple markets
  • Strong experience in market entry strategies, expansion planning, and portfolio prioritization
  • Ability to translate macro market trends, consumer insights, and competitive intelligence into actionable commercial strategies
  • Demonstrated success in driving transformation agendas, including go-to-market redesign, channel evolution, and business model optimization
  • Strong capability in balancing short-term performance delivery with long-term value creation
  • Experience in working closely with executive leadership on strategic decision-making and business planning cycles
• Leadership Capabilities
  • Experience in leading senior leadership teams and large, multicultural organizations
  • Ability to operate at both strategic and executional levels, driving transformation and performance simultaneously
  • Strong track record in building high-performing teams and developing leadership pipelines
  • Exceptional stakeholder management skills, including Board-level and C-suite interactions

Key Responsibilities

• Strategic Leadership
  • Define and execute the company’s global commercial strategy aligned with overall business objectives
  • Identify growth opportunities across markets, channels, and product categories
  • Lead long-term planning to ensure sustainable revenue and market share growth
• Commercial Excellence & Execution
  • Oversee all commercial functions including Sales, Key Account Management, Retail, HoReCa within an FMCG environment (mandatory FMCG background required)
  • Develop and optimize route-to-market strategies across different geographies
  • Ensure strong alignment between commercial strategy and local execution
• Financial Ownership
  • Hold full responsibility for commercial P&L performance
  • Drive revenue growth while improving profitability, margins, and pricing strategies
  • Monitor performance metrics and implement corrective actions where necessary
• Market Expansion & Partnerships
  • Identify and develop new market opportunities and expansion strategies
  • Establish and manage strategic partnerships and key client relationships
  • Strengthen the company’s competitive positioning in dynamic FMCG markets
• Leadership & Team Development
  • Build, lead, and inspire high-performing, multicultural commercial teams
  • Foster a performance-driven culture focused on accountability and results
  • Develop future leaders and strengthen organizational capability
• Stakeholder Management
  • Act as a strategic partner to the CEO and executive leadership team
  • Collaborate cross-functionally with operations, supply chain, and marketing
  • Represent the company in key external engagements when required