Senior Paid Search Strategist (Contract)

Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed. Role overview We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline. What you'll do - Manage Google Ads and Microsoft Ads (Bing) campaigns - Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline. - Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc. - Manage budgets and pacing to hit targets. - Maintain a hypothesis testing log of ongoing experiments and results - Set up and maintain tracking in GA4 and Google Tag Manager. - Weekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targets.

- Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices - Weekly optimizations to ensure campaign performance improves MoM Requirements - 7–10 years of PPC experience. - Experience managing budgets over $100k per month. - B2B lead generation experience. - Google Ads and Microsoft Ads (Bing). - GA4 and Google Tag Manager. - Track record of optimizing to MQLs, SQLs, and pipeline. - Track record of eliminating wasted spend and hitting targets. - Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output. - Extremely detail-oriented. - Incredibly proactive and take ownership of outcomes, not just inputs Nice to have - B2B SaaS experience.