Sr. Director, Market Access Strategic Marketing

The Sr. Director, Market Access Strategic Marketing is an instrumental role responsible for the development, implementation, management, and execution of a coordinated, strategic marketing plan and related tactics, deliverables, and customer-specific access activities. This person will lead a team to ensure alignment with the Market Access field teams in support of current and future indications for the BeOne Medicines Portfolio, as well as market conditioning, planning, and launch of BeOne Medicines pipeline products.

This individual will develop a team to ensure an advanced understanding of overall market access customer needs and create and refine appropriate personal/non-personal marketing programs to be utilized by the Corporate Account Director, Director of Payer Accounts, Federal Account Director and National Account Director teams. This individual will drive collaboration across the BeOne commercial and medical organization including HEOR, Medical Affairs, Brand Marketing, Legal & Regulatory, and our Commercial Operations & Business Analytics teams.

As the Market Access Strategic Marketing lead, this individual will drive alignment between the Market Access Leadership Team and brand, ensuring Market Access Strategy and Execution is appropriately represented. Those individuals reporting into this role will represent all of Market Access within the brand teams and will develop a deep understanding of the Market Access functions and when to pull team members into brand to represent specific topics.

Additionally, this role will also liaise with Field Account Sales/Sales Leadership when and where applicable to identify opportunity for team synergies and assess individual program effectiveness.

Essential Functions for this Position:

• Contributes to the overall development and implementation of Brand's value propositions, access strategy and payer/systems marketing, ultimately aligning operations to ensure access is not a barrier to BeOne products

• Acts as primary point of contact with agencies, vendors, and/or 3rd party consultants; lead promotional review committee process for assigned/developed projects and materials

• Coalesces field and customer access insights to further refine and advance segment-specific value proposition and inherent core messages to grow our position within a competitive hematology/oncology biopharmaceutical ecosystem

• Contributes to the development and attainment of key metrics for payer, reimbursement and systems-level account access strategies, markets, and channels

• Identifies and capitalizes on strategic opportunities to best position our products, including and beyond annual meetings, conferences and congresses which you will oversee

• Acts as a thought partner in areas of payer, provider reimbursement and organized customer account market access strategies and tactics to the Segment Leaders and respective Field Teams, as well as a key component to the Market Access Department; proactively seeks input and opportunity assessments from Field Teams

• Holds understanding of the complex and evolving market access landscape and challenges, including payer trends, private and government payer perspectives, integrated systems control levers (e.g. clinical pathways, specialty product dispensing, and Part B intravenous/infusibles and Part D oral oncolytics) and evolving healthcare policy

• Thorough understanding of FDA (incl. PIE and HCEI communications), OIG, HIPAA, and other ethical guidelines relevant to the pharmaceutical industry

Qualifications:

• Entrepreneurial spirit and disruptive mindset

• Successful track record working in a fast-paced, rapid-growth environment

• Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams

• Strong verbal and written communications

• Proven ability to grow and develop others

• Record of achievement, innovation and compliance

• Market access marketing with or without direct segment-specific customer experience

Education / Experience Required:

At least 8 years of broad biotech/pharma experience, including product launch(es), is required. Minimum of 4 years oncology and/or rare disease, and competitive product launch experience strongly preferred. Advanced degree and training is also appreciated. Market access experience with payers, plans, PBMs, health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired.

Computer Skills: PC, including MS Office Suite

Other Qualifications: Professional market access committees, congresses, and related professional organization membership

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.