Vice President, YouTube Strategy Channel Lead

Job Description

Chase is one of the most-followed financial brands, connecting with millions across Facebook, Instagram, LinkedIn, Reddit, X, and YouTube. Our Social Media team creates audience-first, culturally relevant content that helps people take control of their financial futures. We’re looking for a top-performing YouTube strategist and operator to own a flagship Chase channel end-to-end—setting the programming vision, driving measurable growth, and raising the creative bar across long-form, Shorts, and live. 

As a Vice President, YouTube Strategy Channel Lead within Consumer & Community Banking (CCB), you will be the   owner of YouTube channel strategy and performance. You will partner closely with creative, brand, product, public relations, legal, and marketing teams to deliver content that is compelling, compliant, and designed to win in YouTube search, suggested, and Shorts feeds. This is a highly visible role where you will influence how Chase shows up on the world’s largest video platform—and build systems that scale.

Job responsibilities

• Define and execute a comprehensive YouTube channel strategy that drives sustainable growth in reach, engagement, watch time, and subscribers—across SEO, discovery, and geo considerations.
• Own the programming roadmap across long-form, Shorts, and live: franchises/series, formats, content mix, and editorial POV; build an editorial operating model: content calendar, publishing cadence, seasonal tentpoles, playlist architecture, and cross-channel content packaging.
• Lead optimization for SEO/AEO and in-feed discovery: titles, descriptions, tags, thumbnails, chaptering, and end screens—grounded in audience intent and performance data.
• Run structured experiments (e.g., thumbnail/title A/B testing, format tests, timing tests) to improve CTR, average view duration, audience retention, and session growth; analyze performance in YouTube Studio and related analytics tools; translate insights into clear programming decisions and creative feedback.
• Set, track, and socialize KPIs (subscriber growth, watch time, CTR, retention, returning viewers, etc.), delivering regular reporting and recommendations to senior stakeholders.
• Partner with creative teams from briefing through post-production to ensure content is best-in-class, on-brand, and aligned to legal/compliance guidelines.
• Represent CCB Social as the primary YouTube strategy owner in cross-functional forums and pilots, including AEO/GEO testing.
• Share platform learnings and playbooks across editorial and social teams to drive consistency, speed, and scale.
• Build community and loyalty through comment strategy, moderation, Community posts, and creator-style engagement that supports a positive environment.
• Serve as the primary point of contact with YouTube product/editorial teams, staying ahead of new features, betas, and platform changes.
• Manage content calendars and production workflows; coordinate with marketing, SEO and PR to align publishing with broader initiatives.

Required qualifications, capabilities, and skills:

• Proven experience owning and growing a YouTube channel with measurable results 
• 7+ years managing professional social channels and editorial programming; Bachelor’s degree in Communications, Journalism, English, Marketing, or related field (or equivalent practical experience).
• Deep understanding of YouTube algorithms, search/discovery, SEO/geo strategy, analytics, and audience development; demonstrated ability to craft high-performing titles, descriptions, and thumbnails grounded in audience intent and experimentation.
• Strong fluency in video workflows (pre-pro, production, post); able to edit or provide crisp, actionable creative feedback.
• Excellent writing and editorial judgment (clarity, accuracy, tone, and detail orientation).
• Proven ability to manage direct reports and influence senior stakeholders across high-visibility workstreams.
• Data-driven mindset with strong communication and presentation skills (turning insights into decisions): experience with content management/scheduling tools (e.g., Sprinklr) and major social platforms.
• Passion for personal finance and helping people make smarter money decisions.
• Establish a clear channel strategy, measurable KPI framework, and operating cadence.
• Launch/scale repeatable formats that improve retention and returning viewership; demonstrate sustained improvements in key metrics (CTR, watch time, retention) through disciplined testing.

• Create a reliable cross-functional workflow that increases throughput while maintaining quality and compliance.

   

Preferred qualifications, capabilities, and skills:

• Experience within financial services, media, news, or content-driven organizations.
• Familiarity with accessibility best practices (captions, metadata, inclusive design).
• Graphic design and/or public relations experience.
• 3+ years owning channel strategy for a brand or publisher

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.