Marketing manager

Marketing manager vacancy in Washington USA BODYARMOR Sports Nutrition is a fast-paced dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team – which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies, The Coca-Cola Company which acquired BODYARMOR in 2021. This environment aims to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration. BODYARMOR is looking for a Region Sales Manager to join our team. The Region Sales Manager is a key leadership role within BODYARMOR responsible for delivering on annual sales goals through their team of Area Managers to align with both short-term and long-term business objectives. The primary role of the Region Sales Manager (RSM) is to manage the overall field execution of the Bottler at the retail level as it relates to the programming promotions distribution merchandising and display activity. This individual will ensure all of these elements meet or exceed the “Look of Success” standards for each individual channel or chain on behalf of BODYARMOR. As a collaborative leader this individual is essential to leading the implementation of customer strategy ensuring alignment both internally and externally to support accelerated business objectives.

RESPONSIBILITIES:

Lead the implementation and development of all bottler communication strategies and initiatives with rollout to the Area Sales Manager team(s). Expert negotiator and strategic selling partner to all stakeholders (bottler and retailers) to maximize growth and mutual ownership of execution expectations. Lead the monitoring tracking analysis and communication to all key stakeholders providing pre-and post-assessment performance of key retail events. Lead the relationship development with sales management of bottler and vertical leaders of retail companies to maintain both long-term and short-term business priorities. Development and execution of sales and promotion of all BODYARMOR products throughout all channels of business to achieve both long-term and short-term business objectives. Primary point of contact for sales merchandising and delivery teams at local sales center(s) providing guidance and resolution to complex scenarios as they arise. Engagement professional responsible for the creation of excitement and motivation for bottler sales teams to engage coach and optimize sales objectives through strategic leadership. Maximize execution of all chain promotional activities at store level – including but not limited to: communication with chain management, securing and building displays, maintaining proper levels of inventory, planogram execution and point of sale distribution. Responsible for the onboarding and management of sales intern program for territory each summer providing regular coaching and feedback on performance. Collaborative leader partnering with the Regional Marketing Manager of BODYARMOR to maximize regional opportunities and connect bottler leadership to the value execution and ownership of those events to achieve aggressive sales objectives. Oversee internal recap sessions identifying successes competition trends deals product introductions and opportunities via daily/weekly sales recaps. Design plan and participate in external meetings that include crew drives and sales blitzes throughout the region division and country to support the field team in achieving their sales goals and overall strategic objectives. Consistently monitor product inventory levels at the distributor and communicate potential problems to Sr. Leadership for territory with recommendations for resolution. Ambitious and motivated approach in a high-energy fast-paced environment.

REQUIREMENTS:

Bachelor’s Degree or relevant experience required 5+ years sales experience within a CPG required Residence in VA MD or D.C. is required. Relocation is not currently provided for this role. Must be self-motivated coachable and highly organized with a strong desire to grow and produce results Experience in cold call sales & territory management High level of professionalism and excellent interpersonal skills Proactive approach with entrepreneurial skill set Ability & willingness to lift 40-50lbs on ad-hoc basis Proven track record of success managing divisional grocery and convenience chains Exceptional communication skills and ability to concisely articulate initiatives and actionable steps to broader team and distributor partners Develop and present creative and results oriented presentations to key customers Team player who easily works cross-functionally with other team members to develop and implement sales corporate and field marketing initiatives at the customer level Must be able to quickly assess the needs of the business develop an action plan & manage the required change Must have a passion for brand building and long-term growth Must have a verifiable list of current contacts with appropriate grocery and convenience retail buyers / mid-level managers Must be computer efficient in Microsoft Office customer specific sales reporting as well as syndicated IRI and/or Nielsen data Position requires substantial travel (50-75%) by car and plane including both local and neighboring geographic territories Must hold and maintain a valid driver’s license and be able to drive long distances Motor Vehicle Records must satisfy Company standards Salary Range is $134800 – $165200. Base pay offered may vary depending on geography job-related knowledge skills and experience. Skills: Leadership Sales Process Account Management Strategic Sales Objectives Sales Management Marketing Pitch Presentations Sales Communication Influence Business Development Teamwork Negotiation #J-18808-Ljbffr Coca-Cola inc