Marketing Specialist

As an innovative, vertically‑integrated and established multi‑state operator, Planet 13 Holdings Inc. is committed to providing an array of international award‑winning cannabis products available through its strategically located licensed operations. Planet 13 Holdings Inc. is focused on providing an unparalleled dispensary experience and optimizing cultivation efficiencies through best‑in‑class technology. Summary The Digital Marketing Specialist supports and executes marketing initiatives that drive customer acquisition, engagement, loyalty, and revenue growth. This role serves as a key cross‑functional partner across the organization, collaborating with Retail Operations, Purchasing, Compliance, Events, Entertainment, Sales, and Leadership teams to support business objectives and enhance the guest experience. The ideal candidate is creative, analytical, highly organized, and proactive, with the ability to take initiative, identify opportunities, solve problems, and drive projects forward in a fast‑paced retail and entertainment environment. The individual should be comfortable managing multiple priorities, collaborating with stakeholders at all levels, and contributing ideas that support business growth. Occasional travel may be required based on event schedules, promotional activations, and business needs. Essential Duties and Responsibilities Support the daily operations of the Marketing department Plan, execute, and optimize marketing initiatives across all channels (digital, social media, email marketing, CRM, website content, digital signage, customer engagement) Develop and assist with promotional campaigns, email communications, content development, campaign reporting, and digital marketing efforts Work directly with the Marketing Manager to drive traffic, engagement, and revenue Collaborate cross‑functionally with internal departments including but not limited to Sales, Retail Ops, Finance, Procurement, Lounge, Cultivation, Production, and Legal Maintain relationships with vendors, external partners, and VIPs Manage multiple projects simultaneously Identify opportunities for improvement within the Marketing department Support initiatives that align with company goals/objectives Enhance the guest experience Process purchase orders & invoices Comply with all HR policies including confidentiality and non‑disclosure Assist with the implementation of company policies, standard operating procedures, and performance standards Maintain a clean and organized work environment Daily compliance with company policies including state/local regulation compliance, security protocols, access protocols, dress code, and work schedules Competencies Continuous Learning – Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills. Job Knowledge – Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively. Use of Technology – Demonstrates required skills; adapts to new technologies. Communications – Expresses ideas and thoughts verbally; exhibits good listening and comprehension; selects and uses appropriate communication methods. Cooperation – Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co‑workers; works cooperatively in group situations; works actively to resolve conflicts. Ethics – Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values. Adaptability – Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events. Attendance/Punctuality – Is consistently at work and on time; arrives at meetings and appointments on time. Dependability – Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to extra hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan. Initiative – Volunteers readily; undertakes self‑development activities; asks for and offers help when needed. Innovation – Meets challenges with resourcefulness. Judgment – Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision‑making process. Planning/Organizing – Uses time efficiently. Quality – Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality. Quantity – Meets productivity standards; completes work in a timely manner; strives to increase productivity. Safety and Security – Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience Bachelor’s Degree preferred; OR minimum of 3–5 years of experience in digital marketing, marketing, communications, social media, advertising, or a related field. Experience within retail, hospitality, entertainment, lifestyle, tourism, or cannabis industries preferred. Language Skills Ability to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals. Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs. Reasoning Ability Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Computer Skills Proficient in Microsoft Office applications (Outlook, Word, Excel, PowerPoint), Canva, Photoshop, Alpine IQ, Figma, Monday.com, Slack, and various social media platforms. Certificates, Licenses, Registrations Dispensary Agent Card (NEVADA). OSHA 10 (Company paid after six months). All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status, or protected veteran status. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws. #J-18808-Ljbffr MM Development Company Inc