Senior Product Marketing Manager, Website Lead — Slack

Responsibilities Own the messaging architecture across Slack website – defining what we say, how we say it, and ensuring every page reflects approved positioning. Lead web strategy for Tier 1 product launches, including narrative arc, page structure, and content sequencing from announcement through availability. Make prioritization calls on which pages to refresh, which launches need a web moment, and how to sequence content across the release calendar. Be the editorial gatekeeper – reviewing copy before it goes live, holding the line on accuracy, tone, and messaging integrity. Partner with SEO, Design, and Engineering to translate product marketing decisions into page‑level execution through clear creative briefs and sharp feedback. Drive performance in a structured cadence with the web and SEO team – connecting messaging decisions to engagement and conversion outcomes. Build and manage AI‑enabled workflows for content auditing, copy drafting, and performance monitoring, serving as the manager of those agents rather than running tasks manually. Lead the PMM strategy for Salesforce.com/Slack integration and cross‑cloud web merchandising. Qualifications 7+ years of product marketing experience at a B2B SaaS company. A track record of owning positioning and messaging in complex, multi‑stakeholder environments – protecting it throughout the lifecycle. Experience with web strategy, content architecture, or digital marketing – understanding how messaging maps to page structure, SEO, and conversion. Strong cross‑functional instincts: ability to move through web, design, engineering, and GTM teams without needing executive air cover to get alignment. Genuine comfort with AI tools – using them as an accelerant, knowing when to trust the output and when to override it, and building workflows rather than just prompting. The ability to make fast, high‑quality calls in a live environment – launches don’t wait for consensus. Sharp writing and editorial judgment – spotting off‑message copy at a glance and fixing it. The seniority to push back on vocal stakeholders and hold the line on messaging integrity. Benefits In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well, including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 – $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity, or benefits, as applicable. EEO & Legal Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. Based on merit, competence, and qualifications—without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law—this policy applies to all current and prospective employees, recruitment, hiring, job assignment, compensation, promotion, benefits, training, performance assessment, discipline, termination, and everything in between. Accommodations If you need a reasonable accommodation during the application or recruiting process, please submit a request via the Accommodations Request Form. Candidate Privacy Salesforce uses artificial intelligence tools to help recruiters assess and evaluate candidates’ resumes and qualifications during the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see the Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt‑out options. #J-18808-Ljbffr Salesforce