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Director of Performance Marketing

$280k - $300k
Full-time

True Talent Solutions Partners

About the Role

Lead consumer acquisition for an early-stage higher education technology company. You will set performance marketing strategy while remaining hands-on in advertising platforms, helping scale qualified leads and support revenue growth.

What You'll Do

  • Own consumer acquisition across paid search, paid social, and emerging advertising channels, with regular hands-on campaign management.

  • Set channel priorities based on business needs and scale spend while meeting lead quality and cost-per-acquisition targets.

  • Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands.

  • Lead creative testing with an external agency, including AI-generated user-generated content and new ad formats.

  • Manage a junior marketer and partner with sales, SEO, and lifecycle marketing teams.

  • Develop forecasts and performance reporting, and drive conversion rate optimization across the lead-to-consultation funnel.

  • Bring performance insights to go-to-market and revenue growth planning.

What We're Looking For

  • At least 5 years of performance marketing experience, including paid search and paid social, with 5 to 8 years of hands-on experience preferred.

  • Experience managing annual paid media budgets of $10 million or more and scaling acquisition while maintaining CPA targets.

  • Background in high-ticket lead generation, ideally for services priced at $5,000 or more.

  • Recent, hands-on experience with Google Ads, Meta, TikTok, Snapchat, Reddit, or other advertising platforms, plus SEO and answer engine optimization.

  • Familiarity with SQL, Python, Google Analytics, marketing automation, CRM systems, attribution tools, and AI creative tools.

  • First-principles strategic thinking, AI fluency, and experience in a startup, growth-stage company, or agency serving startups.

Compensation & Benefits

Annual salary: $280,000 to $300,000. Visa sponsorship is not available.

Location

On-site in New York, New York.

Vacancy posted 2 days ago
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