Vice President, Product Marketing

VP Of Product MarketingJoin Aeris as VP of Product Marketing and step into a role with significant whitespace to build the product marketing organization and processes you've always envisioned within a growing and entrenched business. This is a unique opportunity to be the hero who transforms a function that has lacked effective leadership, turning around a backlog of critical work while establishing the structure and processes that will scale with our business.You'll have the chance to translate cutting-edge IoT connectivity features into compelling market positioning that clearly differentiates us from competitors, while building the competitive intelligence foundation that drives our go-to-market strategy. This role offers the autonomy to define success in a business where your impact on revenue and customer engagement will be immediately visible.Key ResponsibilitiesStrategic Positioning & Competitive IntelligenceTranslate complex cellular networking and IoT connectivity features into positioning statements that resonate with target marketsOwn competitive intelligence function, developing deep understanding of how Aeris differentiates from Cisco/Jasper, Ericsson, Microsoft, and other key competitorsCreate compelling value propositions, battle cards, datasheets, and whitepapers that enable sales successGo-to-Market LeadershipCoordinate product launches across cross-functional teams, ensuring seamless execution from product development to market deliveryDrive campaign management, sales enablement, and market readiness initiativesEstablish and own quarterly PI process gates, defining readiness criteria including documentation, campaigns, enablement, and sales trainingMarket Strategy & Customer IntelligenceDevelop comprehensive customer persona and segmentation strategies for vertical and subvertical targetingLead win/loss analysis and market trend identification to inform product and positioning strategiesEngage with industry analysts to enhance market presence and thought leadershipProduct Marketing OperationsDefine and implement mature product development lifecycle processes, adding structure to support rapid business growthLead pricing and packaging strategy development backed by market research and competitive analysisBuild scalable frameworks for consistent and repeatable product launch processesQualifications• Deep background in cellular networking, telecom infrastructure, or IoT connectivity products• Proven track record translating highly technical capabilities into customer-resonant messaging with measurable market impact• Experience building product marketing structure and processes in organizations lacking formal frameworks• Demonstrated expertise in positioning, competitive intelligence, and go-to-market strategy execution• Strong background in customer segmentation, persona development, and vertical market targeting• Experience leading pricing and packaging strategy supported by market research and competitive analysis• Track record of successful cross-functional collaboration with product management, sales, and marketing teamsAeris is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.As part of our hiring process, Aeris may conduct background checks to verify the information provided in your application and assess your suitability for the role. The scope and type of checks will comply with the applicable laws and regulations of the country where the position is based. Additional detail will be provided via the formal application process.The salary range for this role is $250K base. Aeris also offers a comprehensive package of benefits including paid time off, medical / dental / vision insurance, and 401(k) to eligible employees.