E-commerce Manager

Role Overview E-commerce Marketplace Manager responsible for growing Amazon Seller Central and other online channels while protecting pricing, brand control, and channel integrity. Owns marketplace strategy across Amazon, Walmart, Shopify, and other channels, with a focus on avoiding channel conflict and preventing internal competition between channels. Will also lead product sourcing specifically for online sales, since not every retail item is a good fit for ecommerce. Core Responsibilities Launch, manage, and scale Amazon Seller Central, including FBA and/or FBM. Take control of listings, pricing, catalog structure, and content to reduce dependence on Vendor Central. Build a pricing and channel strategy that keeps online channels from competing against each other and causing listings to be shut off or suppressed. Manage Buy Box ownership, reseller issues, MAP enforcement, and pricing consistency. Oversee marketplace performance metrics including sales, margins, TACoS, conversion rates, and inventory health. Coordinate inventory planning, replenishment, and forecasting to support online demand. Work closely with internal teams to align marketplace strategy with broader retail and distribution goals. Online Product Sourcing Source products specifically for online channels instead of simply taking retail items and listing them online. Identify products that are better suited for ecommerce based on price point, shipping efficiency, conversion potential, bundle potential, and customer demand. Work with suppliers to develop online-specific SKUs, bundles, variations, and exclusive items. Evaluate whether current retail items are the right fit for online, and recommend new items when they are not. Analyze marketplace trends, keyword demand, reviews, and competitor listings to identify online product opportunities. Create sourcing strategies that improve margin, reduce channel conflict, and support stronger online sell-through. Work with domestic and overseas suppliers to source products that are more competitive online than current retail assortment. Channel Strategy & Conflict Management Develop a structured multi-channel plan across Amazon, Walmart, Shopify and wholesale. Establish pricing architecture to prevent marketplaces from undercutting each other. Create SKU segmentation strategies such as exclusive online items, bundles, and channel-specific variations. Monitor and reduce conflict between online channels and retail accounts. Proactively manage listing suppression, account health issues, and platform compliance risks. Coordinate with sales and category teams so online strategy supports, rather than harms, retail business. Team Management Manage an overseas team responsible for product images, A+ content, and PPC execution. Set clear goals, timelines, and KPIs for remote team members. Review creative work, listing quality, and ad performance, while providing strategic direction. Ensure the team supports the overall marketplace plan and online product strategy. Improve workflows, communication, and accountability across distributed teams. Amazon Seller Central Expertise Deep hands-on experience with Seller Central backend, including catalog management, flat files, and variation structures. Strong understanding of Buy Box mechanics, Amazon fees, FBA storage, and margin management. Experience troubleshooting listing issues, suppressed ASINs, and backend catalog problems. Familiarity with transitioning between Vendor Central and Seller Central or operating both in a hybrid model. Required Experience 5+ years managing Amazon Seller Central or broader ecommerce marketplace operations. Proven ability to grow marketplace revenue while protecting margin and brand control. Experience managing overseas or remote teams. Strong background in sourcing, especially identifying products suited for online sales. Experience in consumer goods, housewares, or branded product categories. Understanding of channel conflict, reseller control, and pricing strategy. Technical & Operational Skills ERP experience Strong Excel and data analysis skills for margin, pricing, and forecast planning. Familiarity with PPC tools, listing tools, and marketplace reporting platforms. Understanding of FBA logistics, inventory planning, and replenishment cycles. Ability to manage flat files, bulk catalog updates, and product data accurately. Compensation Salary $75,000-$100,000 #J-18808-Ljbffr