Paid Media Specialist

LHH is currently recruiting for a hands‑on Paid Media Specialist for a permanent opportunity with our client in the Dallas, TX area. This role will support the planning, execution, optimization, and reporting of paid digital campaigns across Google Ads and Meta Ads. This role is ideal for someone with 1–5 years of paid media experience who enjoys being in-platform, analyzing performance data, testing creative and targeting strategies, and making real‑time optimizations to improve campaign results. SEO experience is a plus. This is an onsite opportunity at our client’s office in the Dallas area. Responsibilities: Execute and optimize paid search, paid social, display, and remarketing campaigns across Google Ads and Meta Ads. Build, launch, and monitor campaigns, ad groups, audiences, keywords, placements, budgets, bids, and creative assets. Conduct keyword research, audience research, competitive analysis, and search term analysis to identify optimization opportunities. Monitor campaign performance and make data-driven recommendations to improve CTR, CPC, CPA, CPL, ROAS, conversion rate, and overall ROI. Assist with A/B testing across ad copy, creative, landing pages, audiences, and bidding strategies. Partner with creative, content, and marketing teams to ensure campaign messaging and assets align with business goals. Pull regular performance reports and translate campaign data into clear, actionable insights. Support tracking and measurement efforts, including GA4, Google Tag Manager, Meta Pixel, conversion tracking, and UTM tagging. Stay current on platform updates, paid media trends, and best practices across Google, Meta, and broader performance marketing channels. Qualifications: 1–5 years of hands‑on paid media, PPC, digital advertising, or performance marketing experience. Direct experience building, launching, and optimizing campaigns in Google Ads and Meta Ads Manager required. Strong understanding of paid search, paid social, keyword strategy, audience targeting, bidding strategies, budget pacing, and campaign optimization. Ability to analyze campaign performance data and make recommendations based on KPIs and business goals. Experience with Google Analytics, campaign reporting, and conversion tracking. Strong attention to detail with the ability to manage multiple campaigns and deadlines in a fast‑paced environment. Experience with SEO, organic search, keyword research, or on‑page optimization is a plus. Clear communication skills and the ability to explain campaign performance, optimization decisions, and next steps to internal stakeholders. Must be able to work onsite in the Dallas area. #J-18808-Ljbffr LHH