Primary Care Sales Representative (Orlando, FL)

Primary Care Sales Representative

The Primary Care Sales Representative is responsible for driving ZORYVE adoption and prescription growth across high-value primary care physicians, family medicine, internal medicine, and pediatric providers within an assigned geography. This role calls on PCPs and pediatricians who treat plaque psoriasis, atopic dermatitis, and seborrheic dermatitis diagnosing, managing, or referring patients who would benefit from a non-steroidal topical option.

The representative will execute the brand strategy, deliver clinical and access messaging, build durable customer relationships, and partner cross-functionally with the dermatology field team, market access, and marketing.

Achieve and exceed territory sales objectives for ZORYVE across primary care and pediatric targets.

Develop and execute a territory business plan that prioritizes high-value PCPs, family medicine, internal medicine, and pediatric HCPs based on patient opportunity and prescribing behavior.

Deliver compelling, compliant clinical presentations on ZORYVE's efficacy, safety, mechanism of action, and place in therapy across approved indications.

Educate primary care providers on identifying and managing inflammatory skin conditions historically referred to dermatology.

Navigate payer dynamics, formulary status, and patient access programs; partner with HCP offices on coverage copay support and product fulfillment.

Build strong, trust-based relationships with HCPs, office staff, and key influencers in the territory.

Coordinate closely with dermatology counterparts, market access, MSLs, and marketing to ensure aligned account strategy.

Maintain accurate call activity, sample accountability, and CRM records in compliance with all Arcutis policies and applicable regulations (PDMA, OIG, PhRMA Code).

Operate with the highest level of integrity, compliance, and professionalism.

Education and Experience

Bachelor's degree from an accredited institution.

2+ years of solid sales experience with a documented track record of exceeding sales goals.

Demonstrated success launching or growing a brand in a competitive, access-driven market.

Strong clinical and business acumen; able to translate complex science into a primary care conversation.

Valid driver's license and clean driving record.

Ability to travel within territory; some overnight travel required as well as attendance at various meeting and programs (i.e. National Sales Meetings, Launch Meetings, training sessions, etc.)

Preferred Qualifications

Experience promoting dermatology, immunology, or specialty products in the primary care channel

Pharmaceutical, biotech, med device sales experience is a plus

Launch experience or experience building a territory from the ground up

Existing relationships with high-volume PCPs and pediatricians in the assigned geography

Buy-and-bill, specialty pharmacy, or prior authorization navigation experience.

Has passion for and is effective in a highly competitive, fast-paced startup environment that builds the company and brand with a focus on serving the patient

Effectively leverages provided resources to maximize territory impact

Demonstrates leadership and collaboration within the team and among colleagues