Senior Product Marketing Specialist

Mequon, Wisconsin, United States

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility -our people are energized problem solvers that take pride in how thework we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

The Senior Product Marketing Specialist is a global role that is responsible for the PowerFlex 755T variable frequency drive (VFD) portfolio, accessories, and options. Key leadership responsibilities to support these portfolios includes: product launches, strategic planning, customer product alignment, pricing, negotiations, forecasting, business promotion, competitive analysis, and product lifecycle management.

There will be direct customer interaction to support customer engagements globally. The Senior Product Marketing Specialist will also provide the short-term and long-term strategic business direction and how it aligns with Development, Operations and Engineering service partners.

You will report to the Lead Product Manager for the PowerFlex 755T Portfolio.

Your Responsibilities:

• Develop and maintain strategic planning for the PowerFlex 755T portfolio through a BSR (Business Strategy Review) process.
• Drive product-market fit through Voice of Customer (VoC), market analysis, and competitive benchmarking.
• Lead alignment across Engineering, Quality, Operations, Supply Chain, and Commercial teams.
• Lead creation and management of Product Requirements Documents (PRDs) aligned to customer needs and business outcomes.
• Develop and manage pricing strategies, commercial programs, and competitive positioning to increase market share.
• Lead high-impact customer engagements including executive discussions, roadmap alignment, and escalations
• Drive resolution of field issues and product anomalies, including customer-facing messaging and prioritization.
• Provide Product Management leadership to the Continuation Engineering team for product quality improvements, cost reductions, parts obsolescence, and to meet evolving standards and customer requested product changes and enhancements.
• Define, track and report on key business objectives and goals to senior leaders. Ensure team and partners are effectively working to exceed these goals and objectives.

The Essentials - You Will Have:

• Bachelor's Degree in relevant field.
• Legal authorization to work in the US is required. We will not sponsor an individual for this role.
• The company requires this role to travel nationally/internationally up to 10%.

The Preferred - You Might Also Have:

• Experience with the PowerFlex 755T Drives Portfolio
• Bachelor's Degree of Science in Electrical, Computer or Mechanical Engineering or equivalent.
• Typically requires a minimum of 5 years of experience in an Industrial Automation/Power Control Product Management and/or Engineering role where you have worked closely with Industrial Automation products and technologies including Variable Frequency Drives.
• Familiarity with the global Industrial Automation and Variable Frequency Drive market space and trends.
• Experience with Programmable Logic Controllers (PLC) and related software.

What We Offer:

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
• To learn more about our benefits package, please visit at

This position is part of a job family. Experience will be the determining factor for position level and compensation.

A t Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

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We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at View phone number on click.appcast.io.

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.