Sr. Account Executive, Sponsorship Sales

Michigan State University

On-Site

THE RUNDOWN

Playfly Sports is looking for a Sr. Account Executive, Sponsorship Sales to join our team in East Lansing, MI.

The candidate must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the university athletics. This role will work with the General Manager to pitch and close enterprise partnership agreements. This role will also be responsible to generate incremental sponsorship revenue to meet and exceed individual and team goals. Lastly, this role will uphold and support by example a culture of hard work, creativity – always building team belief in the revenue goal.

WHAT YOU’LL ACCOMPLISH

• Assist in developing and executing a sales plan

• Identify potential sponsors for the university sports property through networking with the university stakeholders and business partners, researching local, regional and national companies

• Work with Playfly Sports Properties and the university sports property General Manager to create sales inventory, revenue projections and overall sponsorship strategy for the university athletics assets

• Develop sales presentations for new marketing partners by incorporating research, category dynamics and a clear understanding of partner’s marketing goals

• Create sales proposals and draft/negotiate contracts

• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process

• Entertain and cultivate sponsors in non-game related settings

• Prepare end-of-year recaps for sponsors

• Represent the university sports property, the university, and Playfly Sports Properties in a professional manner

• Research sports sponsorship industry and stay current with relevant market trends and conditions

• Understand and leverage Playfly business units in order to leverage new business areas, leads, and categories

• Prospect, meet, and close new and renewal corporate sponsorships

• Other job-related duties as assigned

WHAT YOU’LL BRING

• Bachelor’s degree required

• 3-5 years of direct sales experience in the sports multi-media environment required

• Experience with integrated and “conceptual” sales

• Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients

• Outstanding communication skills are essential for interactions with clients, operational leaders and other senior executives

• Demonstrated professional sales presentation skills

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

• Ability to lift up to 50 lbs.

• Ability to sit, stand, and walk-up stairs

• This role takes place in an office setting and is a sedentary role

• Be available for game days and evening athletic events and coaches shows
• Be available to travel for client presentations

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on jobs.institutedata.com.

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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