Manager, Marketing Analytics

Job SummaryThe Medpace Marketing Analytics team fuels a data–driven business development culture at Medpace. We are seeking an experienced leader to oversee the Marketing Analytics group, responsible for the development of advanced analytics, customer targeting and market intelligence capabilities to identify growth opportunities, optimize sales effectiveness and strengthen competitive positioning across the clinical development outsourcing landscape. This is a critical role that will help drive the company’s continued growth as a top 10 global Clinical Research Organization. ResponsibilitiesLead the design and execution of customer targeting models and initiatives to identify highest potential biopharmaceutical customers, therapeutic areas and clinical programs for targeted BD & Marketing activity;Translate market, customer and operational insights into clear strategic recommendations that inform marketing and business development strategy and execution;Own and advance CRM strategic, technical and operational effectiveness including system enhancements, automations and workflows, user compliance, data quality and actionable reports and dashboards;Lead and support the development of sales tracking, performance measurement, forecasting and territory optimization initiatives;Leverage industry intelligence and data resources including drug development pipelines, clinical trial activity, regulatory filings and financial indicators to proactively identify opportunities;Partner closely with Business Development, Marketing, Medical Affairs, Commercial and Clinical Operations in order to leverage knowledge and expertise across the organization; andLead, train, mentor and develop a high-performing team of marketing analysts and CRM administrators. QualificationsMinimum of 7 years of experience in market analytics, business intelligence and/or sales operations; experience in a Business-to-Business (B2B) setting is preferred; Experience in the life science / clinical development industry is a bonus;Bachelor’s degree in Marketing, Business Administration, Data Analytics or similar;Strong analytical skills with the ability to translate business insights into strategic recommendations;Strong data management and visualization skills in business intelligence tools to include Microsoft Excel, Power BI, Tableau or similar;Previous experience in CRM & Marketing Automation Tools required, Salesforce CRM and HubSpot preferred; Excellent communication skills, including the ability to derive meaningful insights and recommended action from complex data sets and tailor to intended audience from frontline to executive level, is required;Relentless focus on continuous improvement and optimization to maximize value provided by analytics and CRM programs; andExcellent leadership, communication, organizational, and problem-solving skills. Medpace OverviewMedpace is a full-service clinical contract research organization (CRO) providing phase l-lV clinical development services to the biotechnology, pharmaceutical, and medical device industries. Our mission is to accelerate the global development of safe and effective medical therapeutics through the advancement of clinical research. We leverage in-country regulatory and therapeutic expertise across all major therapeutic areas including oncology, cardiology, metabolic, endocrinology, central nervous system, and anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, we employ more than 6,500 people across 40+ countries.Why Medpace?When you join Medpace, you become part of an innovative team that brings cutting-edge therapies to market while building a meaningful and rewarding career focused on scientific excellence and improving patient outcomes around the world through continuous learning and cross-functional collaboration.Purpose-Driven WorkWork alongside physicians, scientists, and industry-leading experts committed to advancing the global development of medical therapeutics through clinical research excellenceCollaborative CultureContribute to an interactive team environment that empowers decision making, creative thinking, and continuous learning through open communication and mutual trust.Leadership throughout Medpace is both accessible and approachableContinuous Growth & DevelopmentOffice based environment with on-site mentorsDefined career paths with clear advancement opportunitiesIndustry renowned onboarding and training programs designed to accelerate professional developmentOngoing training and continuous learning opportunities throughout your careerAn environment that encourages employees to influence change, contribute ideas, and grow quicklyOther Employee BenefitsCompetitive compensation programs that recognize and reward performanceComprehensive health, wellness, retirement, and PTO benefitsOffice based culture with occasional WFH that provides flexibility for eligible positions after trainingCompany-sponsored social events and intramural sportsCincinnati Headquarters ExperienceA modern corporate campus designed to support collaboration and productivityMultiple on-site dining options in the heart of Madison SquareFree on-site parkingConvenient access to on-site 24-7 fitness and wellness facilitiesWhat to Expect NextA Medpace team member will review your application and if your profile matches our current needs, you will be contacted for an interview. While we review all applications carefully, we are unable to respond to every applicant, and only candidates selected for interviews will be contacted.Job SummaryCategory: Information Design & Marketing