Social Media & Content Coordinator

Social Media & Content Coordinator

This is an onsite position. Must live in or be willing to relocate to the Phoenix area.

This role supports execution of our social strategy across platforms, bringing our food, people, and family story to life through consistent, engaging content. You'll work closely with the Social Media Manager and the wider marketing team to manage day-to-day social activity, create content, tell a story through photos/videos, and make sure every post reflects the Spinato's brand: authentic, community-driven, and quality-obsessed.

Social Media Execution & Support

• Support overall social media and campaign execution across all channels and locations.

• Build, fulfill, and publish content across Instagram, Facebook, LinkedIn, and TikTok on the cadence set by the content calendar and the Social Media Manager.

• Manage daily community engagement: comments, DMs, and reviews with a tone that matches Spinato's voice.

• Develop TikTok content that aligns with current trends and Spinato's brand voice, testing new formats as the platform evolves.

• Create and publish Instagram Stories, Reels, and other short-form content on a consistent weekly cadence.

• Flag community issues, trends, or escalations.

Content Creation

• Write engaging, on-brand captions for Instagram, Facebook, LinkedIn, and TikTok, incorporating relevant keywords and hashtags to support discoverability, with support from the Social Media Manager.

• Proofread all social content for accuracy, tone, and quality before it goes live.

• Capture organic photo and video content in-store and at events, turning everyday moments into scroll-stopping posts and reels.

• Oversee professional photography and videography for print ads, website, live media, billboards, training content and more.

• Lead with professional photoshoots and content production days; setting up shots, gathering assets, and organizing footage for later use.

Creative Production

• Design simple social graphics and marketing visuals in Canva, following established brand templates and guidelines.

• Edit and finish photos and videos for social use (Reels, TikToks, Stories), keeping a consistent, polished look across every channel.

• Edit and finish photos and videos for professional use (Ads, Brand, YouTube), keeping a consistent, polished look that aligns with our brand guidelines.

• Support creation of internal and external training videos.

• Small graphic design flyers and assets for the store locations as needed.

Brand & Community Initiatives

• Help coordinate and execute social-driven campaigns and promotions from concept through to posting.

• Support creation of social gift baskets and marketing giveaways, coordinating logistics and content around social campaigns.

• Assist with Staff Social Club initiatives and internal engagement content that builds culture across all six locations.

• Provide support and guidance to social media interns, helping onboard them to brand voice and content workflows.

Cross-Functional Support

• Collaborate with the Social Media Manager and marketing team on campaigns and promotions, from planning through execution.

• Assist with communications needs as they relate to social, including internal updates and community-facing messaging.

• Support ongoing marketing and charity events.

What You'll Need

• 1–3 years of experience in social media, content creation, or digital marketing.

• Strong writing and proofreading skills with attention to detail.

• Experience with Instagram, Facebook, TikTok, and social scheduling tools.

• Basic graphic design skills (Canva, Adobe, etc.).

• Professional photo & video editing skills (Adobe, CapCut, etc.).

• Must own a personal, professional-grade camera for high-quality photo and video capture.

• Comfortable capturing content on mobile and editing in real time.

• Understanding of social trends, especially in food/hospitality.

• Highly organized with the ability to manage multiple projects.

• Physically able to work onsite events, including lifting up to 50 lbs.

Nice to Have

• Paid digital media experience

• Full graphic design skills in Adobe Creative Suite

• Podcast skills, and AV knowledge

• Experience in hospitality, restaurant, or multi-location brands.

Benefits

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k)
• 401(k) matching
• Employee discount