Head of C2C Activation, North America

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the role

The North America Business Unit represents the largest market for eBay Inc. and is the home to our Global Headquarters in San Jose. 

For the past 30 years eBay’s business has been built on the foundation of our C2C sellers and buyers. We are reinvesting in C2C as a named strategic priority for 2026 and beyond.

Joining the business as a Head of function you’ll be accountable for the localisation strategies to deliver sustainable C2C growth in each market within the region, reporting into the Director of North America C2C

What you will accomplish

• P&L: Senior contributor to the financial and operating performance of eBay’s C2C (consumer-to-consumer) marketplaces in the US and Canada

• Value Prop: Lead initiatives at eBay to grow C2C share by continuously improving our offerings, free structure &, experiences through influential projects and collaboration with peer teams

• Community: Engage with buyers & sellers to deepen our understanding of their needs and strengthen the broader buyer & seller community

• Execution: Partner with the Director of North America C2C to translate all go-to-market (GTM) activations into local execution within the US or Canada

• Partnerships: Build trust, build influence, collaborate & coordinate with cross-functional partners (e.g. marketing, product, GCX) to drive local C2C strategy whilst aligning with the global playbook

• Insights: Develop rigorous analysis and cases that drive key decisions, resource allocations, and corrective actions

• Leadership: Build followership to inspire partner teams of so that we drive great customer and business results in our C2C business, while modeling eBay DNA 

• Reporting: Report key business and project metrics, craft strategic narratives, and serve as a sparring partner for the Director of North America C2C

• Market Intel: Serve as the subject matter expert on C2C trends across local customers and competitor

What you will bring:

• Commercial: 5-7 yrs+ working on strategic development projects for a complex business with a focus on delivering growth of revenue/GMV

• Marketplaces: 5-7yrs+ in a fast paced ecommerce business with a focus on retail/consumer marketplaces 

• Collaborative: Proven ability to partner effectively across a matrix, including leading change through alignment and influence

• Leadership: Able to demonstrate a track record of building followership that drives momentum across partner teams to execute complex problems.

• Customer Advocacy: Strong record of deeply engaging and understanding customers to champion their needs across a company

• Communication: Mastery of influencing others through clear and compelling written and verbal comms

• Driven: Operates with urgency, an intrinsic focus on making impact, and a sense of extreme ownership (especially when there is ambiguity)

• Culture: Aligns with our eBay DNA - empower our community, innovate boldly, deliver with impact, be for everyone, and act with integrity

Additional Details

The base pay range for this position is expected in the range below:

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Remote roles are not eligible for U.S. visa sponsorship.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at View email address on click.appcast.io. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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