Admissions Counselor

Job Description

A humble college founded before Texas was a state, Baylor now stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities.

Since 2011, Baylor has been named as one of the nation's "Great Colleges to Work For". Great Colleges to Work For® is one of the country's largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey, conducted by ModernThink, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.


What We are Looking For

This position specifically supports the mission of the university through providing guidance and counseling to prospective students to help achieve the freshman strategic enrollment management goals for each incoming class and term. The Admissions Counselor will travel to recruit and counsel prospective students to gain application numbers through the enrollment funnel from students who are an academic, social, and financial fit for Baylor.

A bachelor's degree and two years of relevant experience are required. A master's degree and three years of relevant experience is preferred.

Additional education or experience will be considered in lieu of one another.

A valid US Driver License with a clear driving record of at least two years is required.


Must be able to travel outside of the state of Texas.


Applicants must be authorized to work full-time in the United States.

What You Will Do

• Manage a geographic territory and strategically work with prospective students within that territory from point of inquiry to final matriculation
• Using geo-demographic research, historical data, funnel reports and current enrollment trends while formulating territory-specific initiatives to drive enrollment
• Be an expert on all admissions policies & procedures; actively maintain a wealth of information about Baylor's academic/social/spiritual opportunities to personally and persuasively recruit students and tailor messaging to fit the audience
• Manage territory budget and strategize travel within territory to engage in high impact recruitment activities
• Plan and host small group events & recruitment and yield events by targeting prospective students in the territory
• Meet yearly enrollment goals as assigned
• Manage daily correspondence from prospective students using a wide variety of communication channels
• Use data to develop territory-specific outbound communication
• Counsel students on the nuances of the admissions process, especially regarding test-optional admissions
• Use persuasive techniques to encourage prospective students to act, such as visiting campus, completing their application, or selecting Baylor University as their final college choice
• Qualify prospective student leads and maintain accurate records of interactions in Slate throughout the enrollment funnel
• Meet with prospective students individually or in groups in office visits, while traveling in territory, or through a virtual platform to recruit throughout the enrollment process
• Leverage advanced Slate query techniques to identify application files to complete
• Review and evaluate complete files, make admission acceptance and denial decision recommendations, and prepare files to go to the admissions committee
• Utilize tools and resources in Slate to strategically personalize recruitment efforts to meet the individual needs of prospective students
• Counsel students regarding final college decision to enroll at Baylor
• Develop and maintain a financial aid strategy with intermediate-level financial aid knowledge, proficiently counseling students on common financial aid practices and Baylor-specific processes
• Develop a strategy to work with students throughout the financial aid process
• Review students within assigned territory and make scholarship recommendations while counseling students on merit-based scholarship eligibility, scholarship program opportunities, scholarship appeals, and outside funding opportunities
• Determine strategies and techniques to highlight the value of a Baylor education with prospective families while advocating and supporting their unique situation
• Properly train and complete increased conversations around the value and return on investment of higher education and financial literacy around how to finance a Baylor education
• Regularly cross-train with financial aid including the use of financial aid operating systems
• Create and sustain high-quality relationships with Baylor's feeder high schools; regularly updating college counseling staff at select high schools on Baylor's admission policies and university programs
• Communicate frequently with high school counselors regarding their applicants to drive file completion and post-acceptance to support and assist with questions about the enrollment process
• Work with Admissions Counseling Leadership team to administrate enrollment goals and strategic planning as needed
• Develop and execute an individualized admissions recruitment and sales strategy (professional sales training required)
• Achieve yearly territory goals and subgoals regarding Strategic Enrollment Management (SEM) populations and priorities
• Perform analysis regarding admission activities and results
• Maintain assigned duties to deliver results throughout the year to ensure strategies and tasks are completed
• Strategize high-impact recruitment initiatives in a highly competitive landscape
• Assist with coordinating, managing & hosting on-campus and off-campus recruitment events
• Offer virtual recruitment event opportunities to connect with prospective students and families throughout the enrollment process
• Serve on team leading the planning and execution of offering compelling admissions counseling presentations for students and families
• Perform all other duties as assigned to support Baylor's mission
• Ability to comply with University policies
• Maintain regular and punctual attendance

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!

About Us

Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.