Sales Development Representative (SDR) II

Sales Development Representative (SDR) II

Anaheim, CA

Parsec Automation Corp. (Parsec) is a trailblazing creator and provider of manufacturing operations management software. Consistently recognized by organizations like Gartner and IDC and a winner of numerous awards, including the Data Breakthrough Awards, American Business, and Best in Biz, Parsec exemplifies leadership in the dynamic, fast-paced manufacturing sector. With major companies such as Johnson & Johnson, Merck, Toyota, Proctor & Gamble, Eli Lilly, Hershey, Siemens, and DuPont leveraging its innovative TrakSYS platform to tackle even the most complex manufacturing challenges, Parsec's solutions are actively optimizing efficiency, quality, and compliance at over 11,000 plants in more than 140 countries. Committed to customer success and driven by innovation, Parsec continues to fulfill its mission of making the management of manufacturing operations as simple as possible.

Parsec is backed by BVP Forge, a $780M fund in partnership with the $20B Bessemer platform that has backed industry-defining businesses such as LinkedIn, MindBody, Procore, Shopify, and Toast. BVP Forge combines Bessemer's front-line industry insights, proven growth IP, and robust executive network with tailored resources for self-sustaining companies and the ForgeEdge operational program.

The Sales Development Representative (SDR) II is responsible for generating qualified pipeline opportunities through outbound prospecting, inbound lead qualification, event engagement, and strategic account outreach. Reporting to the Director of Demand Generation, this role serves as the first point of engagement for prospective customers and plays a critical role in helping manufacturers discover the value of Parsec's manufacturing operations platform.

Working closely with Marketing, Sales, Customer Marketing, and Channel teams, this position directly contributes to new logo acquisition, customer expansion initiatives, and partner-generated pipeline.

Key Responsibilities

Pipeline Development & Outbound Prospecting

• Execute multi-channel outbound prospecting campaigns across phone, email, LinkedIn, and other digital channels.
• Research target accounts and identify buying committee stakeholders.
• Build and manage prospect lists using ZoomInfo, LinkedIn Sales Navigator, Salesforce, and related tools.
• Conduct discovery conversations to qualify opportunities and schedule meetings for Account Executives.
• Support Account-Based Marketing (ABM) and Account Engagement Programs (AEP) through personalized outreach.
• Maintain accurate CRM activity, meeting notes, and opportunity updates.

Inbound Lead Qualification

• Respond promptly to inbound inquiries generated through marketing campaigns.
• Qualify leads from webinars, content downloads, demos, events, and digital programs.
• Route qualified opportunities to the appropriate sales teams.
• Ensure timely follow-up and adherence to established lead management SLAs.
• Provide feedback on lead quality and campaign performance to Marketing.

Event & Executive Program Support

• Support pre-event outreach campaigns to schedule meetings for trade shows and executive events.
• Participate in onsite lead qualification and engagement activities as needed.
• Execute structured post-event follow-up campaigns.
• Collaborate with Sales and Marketing to maximize event-generated pipeline.

Partner & Customer Growth Support

• Support partner-generated pipeline through coordinated outreach and follow-up.
• Assist with quarterly partner webinar promotion and partner engagement initiatives.
• Collaborate with Customer Marketing on customer webinar invitations, product adoption campaigns, and expansion initiatives.
• Identify potential expansion opportunities and route qualified opportunities to the appropriate sales resources.

Reporting & Process Excellence

• Maintain high-quality CRM data and activity tracking.
• Report weekly on pipeline creation, meetings, activity metrics, and outreach performance.
• Contribute to continuous improvements in SDR playbooks, messaging, and sales development processes.
• Recommend improvements to outreach strategies based on prospect engagement and campaign performance.

Minimum Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent professional experience.
• 2+ years of experience in Sales Development, Business Development, Inside Sales, Demand Generation, or Lead Generation.
• Experience engaging executive-level stakeholders through outbound prospecting.
• Experience using CRM platforms such as Salesforce or HubSpot.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Self-motivated with the ability to work independently while collaborating across cross-functional teams.

Nice to Have, but Not Required

• Experience within manufacturing software, industrial automation, MES, ERP, SaaS, or enterprise technology.
• Familiarity with ZoomInfo, Gong Engage, LinkedIn Sales Navigator, Outreach, or similar sales engagement platforms.
• Experience supporting Account-Based Marketing programs.
• Trade show and event prospecting experience.
• Partner or channel marketing experience.
• Customer expansion or customer marketing experience.

Compensation / Benefits

• $73,850$94,950 annual base salary
• Variable bonus based on company and individual performance
• 100% company-paid health insurance premiums for employee
• Flexible vacation time
• Outstanding team environment
• Remote work environment (Central Time Zone preferred)

Location

Remote