Sales and Marketing Director

The James is a new luxury senior living community opening in Summer 2027 in Irvine, California. Designed to set a new standard in senior living, the community will feature 350 residences across independent living, assisted living, and memory care. Residents will enjoy a contemporary, active lifestyle supported by elevated amenities including multiple dining venues, an indoor pool and spa, wellness and fitness spaces, and thoughtfully designed outdoor areas including a dog park. Operated by Momentum Senior Living, The James will focus on delivering exceptional service, personalized care, and a strong sense of community. Position Summary The Sales & Marketing Director is responsible for leading all pre-opening and ongoing sales and marketing efforts for The James. This role will drive occupancy through strategic outreach, relationship development, and a disciplined sales process while positioning the community as a premier destination for senior living in Orange County. This is a high-impact leadership role requiring a hands‑on, results‑driven professional with experience in luxury or high‑end senior living environments. Key Responsibilities Lead all pre‑opening sales and marketing strategy, including outreach, brand positioning, and market penetration Develop and manage a qualified lead pipeline to achieve occupancy goals Build and maintain relationships with referral sources, healthcare providers, and community partners Oversee all sales activities, including tours, follow‑up, and closing processes Collaborate with executive leadership on pricing strategy and market positioning Plan and execute community events, marketing campaigns, and outreach initiatives Track and report on sales performance, conversion metrics, and market trends Partner with operations to ensure a seamless move‑in experience and resident satisfaction Lead and develop any sales team members as the community ramps up Why Join Momentum Senior Living? Momentum Senior Living is committed to building and operating best‑in‑class communities with a focus on people, performance, and long‑term growth. The James represents a flagship project and a unique opportunity to be part of a premier community from the ground up. Competitive base salary + commission structure Opportunity to lead a flagship luxury community in a high‑growth market Qualifications Minimum 3–5 years of senior living sales experience, preferably in luxury or large‑scale communities Proven success in pre‑opening lease‑up or high‑volume occupancy growth Strong understanding of independent living, assisted living, and memory care Demonstrated ability to build relationships and close sales in a consultative environment Excellent communication, organization, and follow‑through skills Experience working with CRM systems and sales reporting tools Ability to work in a fast‑paced, evolving environment with a high level of accountability #J-18808-Ljbffr