Manager, B2B Marketing

Job Summary:

JOB DESCRIPTION – MANAGER, B2B MARKETING

Location: New York, NY | Los Angeles, CA | Chicago, IL | Nashville, TN

Division: Ticketmaster

Line Manager: Director, Global B2B Growth Marketing & NA Lead

Contract Terms: Permanent, 40 hours per week

THE TEAM

The Manager, B2B Marketing, will report directly to the Director, Global B2B Growth Marketing, NA Lead. The role works closely with cross-functional partners across Global Product Marketing, Content, Design, Operations, Sales Strategy & Enablement, Communications, and Events.

THE JOB

The Manager, B2B Marketing plays a key role in developing and executing data-driven marketing programs that drive audience engagement and business growth. Partnering closely with cross-functional teams, this role supports the planning, execution, and optimization of integrated marketing campaigns.

This is a highly hands-on role, ideal for a marketer who enjoys building campaigns, collaborating on content development, analyzing performance, and continuously improving results through testing and optimization. The role balances strategic thinking with execution and is responsible for delivering high-quality marketing programs that support business objectives and customer engagement.

WHAT YOU WILL BE DOING

• Develop and execute integrated B2B marketing campaigns across email, web, social, and other digital channels to drive audience engagement and business growth
• Manage campaign execution within marketing automation and CRM platforms, including audience segmentation, landing pages, campaign workflows, and performance measurement
• Identify content opportunities and collaborate with internal teams to develop and activate content that supports marketing strategies, campaigns, and business objectives
• Support the development and execution of web and creative initiatives, partnering with internal teams to update digital experiences and marketing assets that support campaign objectives
• Monitor, analyze, and optimize campaign, engagement, and funnel performance, using data-driven insights and testing to improve results
• Own the execution of marketing initiatives from planning through launch, managing timelines, deliverables, and cross-functional coordination to ensure successful outcomes
• Support marketing initiatives across business units and affiliated brands to meet evolving business needs

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• 4–6 years of experience in B2B marketing, campaign marketing, or a related marketing discipline
• Bachelor’s or Master’s degree in Marketing, Marketing Communications, Business, or a related field preferred
• Experience developing and executing multi-channel marketing campaigns that drive engagement and business results
• Experience using marketing automation and CRM platforms (e.g., Pardot/MCAE and Salesforce) to build, execute, and measure marketing campaigns
• Experience managing audience segmentation, campaign execution, and marketing performance reporting
• Experience supporting website and landing page updates using platforms such as WordPress, with basic HTML knowledge and familiarity with visual content creation tools, including Adobe Creative Suite, Canva, or similar platforms
• Strong understanding of digital marketing channels, campaign measurement, and optimization best practices
• Experience collaborating on content development and campaign activation across multiple channels
• Strong analytical skills with the ability to translate data into actionable insights and recommendations
• Experience managing multiple projects, timelines, and stakeholders simultaneously
• Experience in the ticketing, live events, entertainment, technology, or SaaS industries is a plus!

YOU (BEHAVIOURAL SKILLS)

• Excellent written communication skills and strong attention to detail.
• Comfortable owning work end to end and managing priorities in a fast-paced environment.
• Ability to collaborate effectively across teams and navigate ambiguity.
• Proactive, solutions-oriented mindset with a hands-on approach to execution.
• Curiosity and willingness to learn new tools, platforms, and processes.
• Professional, collaborative, and team-first attitude.
• Ability to lead programs through organization, influence, and accountability.

BENEFITS & PERKS

Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:

• HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH : 401(k) program with company match, stock reimbursement program
• FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS : Volunteer time off, crowdfunding match

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.

Teamwork – While we celebrate individual achievements, we know have more success as a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.

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The expected compensation for this position is:

$84,000.00 USD - $105,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.