Senior Manager, Product Marketing

Responsibilities Support the end-to-end product roadmap—including new launches, regional exclusives, and sampling programs—ensuring all initiatives align with overall brand strategy. Lead the product strategy timeline and workflow, driving weekly cross functional Product Marketing meetings with Product Development and Packaging. Stay ahead of market trends and category innovations, bringing forward insights that shape the innovation pipeline and long-term product vision. Analyze product and category performance against goals using POS and NPD/Circana data; develop tracking tools and dashboards to identify white space opportunities and optimize the existing portfolio. Oversee product testing needs from concept through naming and claims development in partnership with Product Development. Lead the Claims Review Process as the primary Product Marketing liaison with Unilever Regulatory & Claims, managing all testing requirements from concept to final approval. Support the Sr. Director in overseeing the clinical and consumer claims budget across all categories each season, ensuring spend aligns with product viability requirements and overall approval criteria. Serve as a key strategic partner to Product Development, with a focus on Core Franchises, brand purpose, and new product development. Facilitate category review sessions and guide Product Brief development to ensure alignment of product strategy across all categories. Oversee the development and delivery of new product launch concepts to senior leadership in partnership with Product Development. Conduct competitive pricing analyses and synthesize insights from Ecommerce, International, Retail, and Sales to support global pricing strategy. Support the creation and rollout of seasonal color story concepts and HG.com exclusives to ensure cohesive, on-brand storytelling. Drive insight led brainstorms with Brand Marketing to fuel ideation for new launches and core franchise growth. Partner with the Copy team to develop all product related communication, including product stories, naming architecture, packaging copy, benefits, and claims. Manage the creation and distribution of MPF documents to align 360 go to market teams on key product messaging. Track and evaluate product launches and overall portfolio performance, identifying learnings to inform future strategy. Act as a key marketing partner to International, Sales, and Visual Merchandising on assortment planning, ensuring global alignment while supporting regional needs. Oversee creation of Launch Bulletins, press sample allocations, and distribution lists. Support development of retailers and B2B marketing presentations and collateral. Assist Product Development with consumer surveys, interviews, and testing protocols to inform category strategy, uncover performance insights, and strengthen product positioning. Requirements Minimum 5 years of experience in product marketing within the beauty industry; luxury experience strongly preferred Bachelor’s degree in Marketing or a related field Deep passion for product, especially within cosmetics and skincare Exceptional communication skills; a natural collaborator, relationship builder, and highly organized team player Demonstrated success leading cross functional teams and managing complex workflows Strong analytical mindset with experience tracking performance, interpreting data, and generating actionable insights Highly adaptable, resourceful, and forward thinking, with the ability to navigate a fast paced environment Global perspective with experience supporting international markets or global product strategies Experience in innovative, fast paced startups or indie beauty brands is a plus Must be able to work from Corporate Office at least 60% of the time #J-18808-Ljbffr