Digital Product Manager Lead Senior

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Digital Product Manager Lead Senior within PNC's Retail- Digital organization, you will be based in Pittsburgh or Philadelphia, PA; Cleveland, OH; New York, NY; Chicago, IL; Washington DC; or Wilmington, DE.

The Product Manager, Credit Monitoring & Financial Wellness Platform is responsible for defining and executing strategies that maximize the value of the bank's credit monitoring, financial wellness, and identity protection capabilities. This role focuses on identifying opportunities to drive customer engagement, deepen relationships, improve financial well-being, and create measurable business outcomes through the platform.
Working closely with product, analytics, marketing, digital, risk, and technology teams, this individual will develop business cases, evaluate growth opportunities, and define strategies that optimize both customer and bank benefits. The role serves as a key bridge between business objectives and product execution, helping shape priorities, investments, and future platform capabilities.

Strategy & Business Growth

• Develop strategies to increase customer engagement, retention, and utilization of credit monitoring and financial wellness capabilities.
• Identify opportunities to create customer and business value through acquisition, cross-sell, relationship deepening, financial health improvement, and customer loyalty.
• Build business cases and recommendations for new features, partnerships, and investments based on customer insights, market trends, and financial impact.

Customer & Market Insights
• Analyze customer behavior, market dynamics, and competitive offerings to identify growth opportunities and platform enhancements.
• Develop customer segmentation, value propositions, and engagement strategies for targeted customer populations.
• Translate customer needs and business objectives into strategic product priorities.

Partnership & Stakeholder Leadership
• Partner with marketing, digital, analytics, risk, and product teams to drive adoption and maximize platform performance.
• Collaborate with technology and delivery teams to ensure strategic priorities are reflected in product roadmaps and execution plans.
• Support management of third-party partners and providers that enable platform capabilities.
Performance & Optimization
• Define and monitor key performance indicators related to customer engagement, financial wellness outcomes, product adoption, and business value.
• Leverage analytics and customer feedback to identify opportunities for continuous improvement and growth.
• Develop reporting and executive-level insights that inform strategic decisions and investment priorities.

Preferred Qualifications

• 8+ years of experience in product strategy, business strategy, product management, digital banking, fintech, or financial services.
• Strong experience using customer insights, analytics, and market research to drive business and product decisions.
• Demonstrated ability to build business cases, influence stakeholders, and translate strategy into measurable outcomes.
• Strong analytical, communication, and strategic thinking skills.
• Experience with digital consumer products, financial wellness, credit, or customer engagement platforms preferred.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Drives digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
• Monitors the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences. Prioritizes and decisions recommendations. Drives business case development.
• Develops and designs the features of new or existing digital experiences to take advantage of an identified market need or opportunity. Manages the development, production, roll-out or promotion of digital experiences.
• Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Partners with Marketing to Develop in product-specific marketing initiatives. May participate in client facing activities. As part of the first line of defense, supports risk management, compliance, and audit needs.
• Drives business, financial, and customer experience results of new and existing products and effectively recommends modifications in experiences and/or marketing to improve results. May coordinate and/or coach Product Managers and Associates.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Agile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, Wireframing

Competencies
Business Acumen, Competitive Environment, Data Gathering and Reporting, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Marketing Strategy and Positioning, Product Development Life Cycle, Project Management, Solutions Development

Work Experience
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Language Assessments

No Required or Preferred Language Assessments

Pay Transparency

Base Salary: $112,000.00 - $249,600.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 07/07/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at View email address on click.appcast.io. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call View phone number on click.appcast.io and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.


At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.