Social Media & Partnerships Manager

Job Description

About Spencer’s

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Spencer's is a luxury boutique spa redefining the modern wellness experience.

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With our flagship location in the heart of SoHo, New York City, we blend timeless design with advanced wellness treatments to offer something truly unique: elevated, luxurious spa experiences at an accessible price point.

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Our chic facilities offer state-of-the-art equipment. Spencer’s is less a traditional spa and more a space for design, comfort, and effortless aesthetic, a place for our guests to slow down, feel taken care of, and enjoy every detail.

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Behind every experience is a passionate team of expert therapists, attentive sales associates, dynamic people managers, and visionary corporate leaders. We thrive on collaboration, creativity, and a shared commitment to excellence. Together, we’re creating new experiences and reimagining wellness.

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If you’re driven by purpose, inspired by design, and passionate about wellness, we invite you to grow with us.

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Role Overview

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Spencer’s is seeking a highly creative, culturally fluent Social Media & Partnerships Manager to lead the growth and evolution of the brand’s social presence across Instagram, TikTok, and emerging platforms.

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This role is ideal for someone with an instinct for what’s next: a natural trend spotter who knows what our guests are watching, wearing, booking, and talking about, and turns that into content that feels unmistakably Spencer’s. The ideal candidate is insights-driven, proactive, deeply connected to culture, and constantly identifying new opportunities for the brand across social, events, and partnerships. This is a hands-on role, owning everything from strategy to the day-to-day of posting, community management, and creator outreach.

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The Social Media & Partnerships Manager will work closely with the Marketing Director to shape Spencer’s content strategy, bring cultural relevance to every touchpoint, and refine how the brand shows up across digital platforms, events, and partnerships.

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Responsibilities

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Content

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• Shoot and produce content for TikTok, Instagram, and other social channels across all Spencer’s locations.
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• Edit content for both organic social and paid ads, adapting assets for each platform and placement.
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• Develop and evolve Spencer’s social content strategy in line with brand voice, campaigns, and commercial priorities.
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• Translate emerging trends, formats, and cultural moments into timely, on-brand content.
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• Build the content calendar aligned with marketing themes, campaigns, and key commercial calendar moments.
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• Supply edited creative to the Marketing Director for use in paid campaigns.
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Social Media & Influencers

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• Lead the day-to-day management of Spencer’s social media channels, including Instagram, TikTok, YouTube, and LinkedIn, from posting and DMs to community engagement and influencer bookings.
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• Act as Spencer’s cultural radar, spotting trends, creators, formats, and conversations across wellness, beauty, fashion, design, hospitality, and lifestyle before they peak.
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• Stay closely connected to Spencer’s guests and community, understanding what resonates with them and bringing those insights into content and campaigns.
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• Track what’s working and why, sharing regular insights and learnings with the Marketing Director.
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• Lead Spencer’s influencer program, overseeing creator relationships and campaign execution.
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• Identify creators who reflect Spencer’s audience and aesthetic, and develop strategies to grow creator engagement and impact.
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• Monitor competitor and industry activity across wellness, hospitality, beauty, and lifestyle brands, flagging opportunities for Spencer’s to lead.
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Activations & Events

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• Plan and coordinate events and activations across Spencer’s locations, from concept through on-site execution.
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• Manage influencer and customer invitations, RSVPs, and post-event content tracking.
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• Source and coordinate partner brands for F&B, gifting, and goodie bags.
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• Manage event logistics, timelines, and vendor communication, ensuring every activation reflects the Spencer’s guest experience.
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• Capture event content and report on activation results.
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CRM Program: Member Perks & Partner Brands

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• Coordinate and support the Marketing Director on the monthly member perk and gift-with-purchase (GWP) programs with partner brands.
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• Bring forward new partner brand ideas that feel relevant and exciting to Spencer’s members.
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• Manage partner deliverables, timelines, and agreed commitments on both sides.
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• Own perk and GWP logistics, including product delivery, inventory, and distribution to each location.
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• Track partner program performance and member redemption, and share learnings with the Marketing Director.
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Skills

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• Highly creative, trend-aware, and culturally engaged, with a strong point of view on what’s next.
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• Insights-driven, with a solid understanding of social metrics and what they mean for content.
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• Strong understanding of social-first storytelling and content strategy.
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• Confident shooting and editing short-form video (CapCut, Premiere Pro, or similar).
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• Deep understanding of Instagram, TikTok, YouTube, and emerging social platforms.
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• Strong organizational and project management skills, with experience juggling events, vendors, and partner logistics.
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• Excellent communication and collaboration skills.
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• Ability to multitask and thrive in a fast-paced environment.
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• Proactive, detail-oriented, and growth-minded.
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Qualifications

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• 5+ years of experience in social media, content strategy, digital marketing, or a related field.
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• Proven track record of managing and growing brand social media accounts.
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• Hands-on experience shooting and editing short-form video content for social.
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• Experience coordinating events, brand activations, or partnerships is a strong plus.
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• Experience within hospitality, wellness, beauty, fashion, or lifestyle brands is a plus.
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• Strong writing, communication, and organizational skills.
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• Passion for wellness, hospitality, design, and culture.
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What We Offer

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• Pay range for this position: $80,000 - $90,000; a final offer will be based upon, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria.
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• Full-time employees eligible for medical benefits, 401K, and commuter benefits programs
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• Complimentary monthly 60-minute signature spa treatment
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• Employee discounts on spa products and services
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• Generous PTO
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Spencer's is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical condition, genetic information, family and medical care leave status, sexual orientation, gender identity, gender expression, political affiliation, an employee's or their dependent's reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

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Spencer's also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

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Join our team and play a pivotal role in driving membership growth and ensuring Spencer’s continues to offer an exceptional experience for our guests.