Senior Specialist, Retail Pharmacy Marketing

Overview The pharmacy business is complex, and the landscape is changing. Our mission is to be essential to care, by providing products and services to our customers that improve the lives of people every day. We focus on solutions that streamline operations, optimize our customers' business through leveraging technology, driving revenue, and improving clinical outcomes. We are accelerating our approach to marketing our business, building on customer insights, delivering go-to-market solutions and high-touch service positioned to empower growth and retain existing customers. What the Role Focuses On The Retail Pharmacy Marketing team is responsible for the promotion of the retail class‑of‑trade businesses in the Pharmaceutical & Specialty Solutions Segment. Team members develop and execute strategic marketing plans and tactical programs to meet business objectives. Our objectives are to drive market share, retail pharmaceutical distribution growth, and retention of key customers and buying groups. The Senior Specialist, Retail Pharmacy Marketing role focuses on driving the development and execution of retail pharmacy initiatives by managing key communication channels, creating and distributing multi‑channel marketing content, and supporting strategic Cardinal Health services and solutions. The role serves as a central point of contact supporting coordination across cross‑functional teams and the sales organization. It also emphasizes performance tracking and continuous improvement through lead management, campaign analytics, and post‑campaign evaluations optimizing marketing effectiveness. Responsibilities Own management of the local store marketing portal for Medicine Shoppe International, Inc. (MSI), including identifying local marketing resource needs, creating new materials, and providing implementation guidance for franchise owners and pharmacists in charge (PIC). Provide marketing support for secondary distribution channels including ParMed, FirstVet, and Kinray, supporting the adaptation, creation, and execution of various marketing materials. Collaborate on the development and distribution of marketing messaging and materials across multiple channels, including print, digital, presentations, social media, and newsletters; develop written content as needed. Partner with internal and external teams to develop project plans and timelines, manage print and digital content development, execute marketing initiatives, and oversee deliverables and deadlines. Support the development and creation of various marketing and promotional materials for the Cardinal Health Retail Business Conference (RBC) and other trade shows, conferences, and customer meetings. Manage the tracking of prospective customer leads, oversee and compile marketing campaign performance metrics to demonstrate performance and impact to the overall retail pharmacy business. Create sales enablement toolkits to educate the independent sales force (ISF) on strategic solutions, services, and retail pharmacy marketing initiatives. Serve as the main point of contact to provide guidance, answer questions, and support campaign execution and maintenance of the online portal of marketing resources and materials. Collaborate with cross‑functional teams, including program and solution owners, ISF sales, account management, communications, analytics, compliance, enterprise marketing, finance, and legal, to ensure alignment and execution of key marketing initiatives. Remain current on industry, customer, and competitor trends impacting the growth of retail pharmacy. Qualifications Independent contributor that is detail‑oriented with ability to multitask and strong project management skills. Strong written and verbal communication skills. Innovative self‑starter who sees ‘ambiguity’ as an opportunity rather than a hurdle and thrives on challenging yourself to push beyond conventional thinking. Experience writing, reviewing, and editing content for advertising tactics. Strong background in customer marketing channels including social media, web, email, and field sales team engagement. Technologically savvy with proficiency in Microsoft Office (especially PowerPoint, Excel) and Adobe Acrobat. Previous experience with SharePoint, Workfront, CRM/salesforce.com, HIVE productivity and project management platforms is desirable. Team player who can collaborate and work effectively with multiple people and teams. Experience working in a matrixed environment is desirable. Bachelor’s degree in related field or equivalent work experience, preferred. 2‑4 years of experience is preferred. Hybrid work schedule, ability to be on‑site 3 days per week, preferred; Work Schedule & Travel Hybrid work schedule, ability to be on‑site an average 3 days per week is preferred. Salary and Benefits Anticipated salary range: $68,500 - $88,020. Bonus eligible: No. Benefits: Medical, dental and vision coverage; Paid time off plan; Health savings account (HSA); 401k savings plan; Access to wages before pay day with myFlexPay; Flexible spending accounts (FSAs); Short‑ and long‑term disability coverage; Work‑Life resources; Paid parental leave; Healthy lifestyle programs. EEO Statement Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law. Application Window Application window anticipated to close: MM/DD/YYYY. #J-18808-Ljbffr Cardinal Health