Senior Manager, Omnichannel Marketing & Strategic Partnership

Abbott Nutrition is seeking a dynamic, strategic leader to drive the next evolution of our omnichannel and shopper marketing capabilities. As Senior Manager, Omnichannel Marketing & Strategic Partnerships , you will architect and lead integrated, full-funnel marketing strategies that accelerate growth across retail and digital ecosystems. This role sits at the intersection of brand, sales, retail media, and sales strategy , with a mandate to transform how Abbott engages consumers and shoppers across all touchpoints. You will play a critical role in shaping go-to-market strategies, influencing retailer partnerships, and delivering measurable business impact through data-driven marketing investments. Key Responsibilities Omnichannel Strategy & Growth Lead development and execution of fully integrated omnichannel strategies that drive conversion, increase shopper engagement, and deliver measurable sales and share growth across key retail partners Translate shopper, consumer, and retailer insights into actionable marketing plans that optimize the full purchase journey across online and offline channels Partner with Brand, Sales, and Sales Strategy teams to align omnichannel programs with enterprise growth priorities and retailer objectives Retail Media & Performance Marketing Own and evolve Abbott Nutrition’s retail media strategy , including search, display, and biddable platforms such as Amazon Ads, Walmart Connect, Kroger Precision Marketing Drive ROI-focused media investment decisions , establishing best-in-class measurement frameworks, attribution models, and performance KPIs Identify opportunities to improve media efficiency, conversion rates, and incremental lift , ensuring continuous optimization of investment Strategic Partnerships & JBP Influence Develop and manage strategic partnerships with retailers and third‑party platforms to enhance marketing capabilities and unlock co‑investment opportunities Translate omnichannel and retail media strategies into a competitive advantage in Joint Business Planning (JBP) discussions Evaluate, select, and manage external partners and agencies to support innovation and execution excellence Thought Leadership & Capability Building Serve as a subject matter expert and internal thought leader on omnichannel marketing, retail media, and shopper engagement trends Champion innovation by identifying and scaling emerging technologies, tools, and best practices across the organization Build enterprise‑wide capability through standardized processes, tools, training, and knowledge sharing Cross-Functional Leadership & Collaboration Partner closely with Brand, Sales, Insights, and Finance teams to align strategies and deliver integrated, data‑driven business outcomes Lead agency relationships across planning, execution, and performance reporting, ensuring high‑quality deliverables and accountability Deliver clear, actionable insights and recommendations through executive‑ready communications and business reviews Team Leadership & Development Lead and develop a team of Shopper Marketing and Field Commerce professionals , fostering a high‑performance, collaborative culture Set clear priorities, performance expectations, and development plans to build future‑ready marketing talent Inspire and influence cross‑functional stakeholders to embrace new ways of working in a rapidly evolving retail landscape Qualifications & Experience Bachelor’s degree required; MBA strongly preferred 10+ years of progressive marketing experience , with deep expertise in omnichannel, shopper marketing, and/or retail media within CPG, healthcare, or related industries Proven track record of driving measurable business results through integrated marketing strategies and retail media investments Demonstrated experience managing multimillion‑dollar marketing budgets with strong financial and analytical acumen Deep knowledge of retail media ecosystems, platforms, and measurement methodologies Strong leadership capabilities with experience building and developing high‑performing teams Exceptional communication skills with the ability to translate complex data into clear, actionable insights Highly collaborative, strategic thinker with a passion for innovation and continuous improvement The base pay for this position is $129,300.00 – $258,700.00. In specific locations, the pay range may vary from the range posted. Abbott is an Equal Opportunity Employer, committed to employee diversity. #J-18808-Ljbffr Abbott Laboratories