Director of Marketing

Director of Marketing

New York City Full time

Marketing Director/CMO

This is a remote position, but we'll be out and about when it's safe to do so.

You'll work alongside our management team to develop, implement and iterate on an omni-channel marketing strategy, with a focus on driving brand awareness and sales through our e-commerce and retail business. We're looking for a marketer who is data-driven, highly focused on brand and customer experience, and who can manage all stages of the marketing funnel as we build Plant Provisions into the leading plant-based food brand on the market.

What You'll Do

• Develop brand strategy and lead development, budget and execution
• Own marketing calendar designed to grow awareness, build brand equity and drive sales growth.
• Drive paid acquisition strategies, lifecycle/retention marketing, and organic growth strategies.
• Support annual marketing planning, track and analyze key performance metrics, and develop high level strategy and campaign initiatives.
• Source and manage agencies and partners, hired to support creative, social media, digital marketing, design work, and OOH campaigns.
• Manage and grow our influencer network to drive organic growth.
• Create brand awareness via press, brand partnerships, influencer and other marketing activations.
• Support in-store marketing activities

What Makes You The Perfect Fit

• 5+ years of marketing experience in a fast-paced, intellectually challenging environment, preferably at a CPG startup.
• Experience working with a brand that works in both direct to consumer and retail channels.
• Strong strategic, analytical thinking ability with excellent verbal and written communication skills.
• Proven success driving results in retention + acquisition in a DTC environment. Knowledge of shopper marketing tactics to drive retail sales both in-store and online. Ability to process problems independently and drive towards strategic solutions.
• An understanding of brand, copywriting, and an eye for creative design.

Why You'll Want To Join Us

• Shape and grow an early stage CPG brand that's redefining the plant-based category
• A great working environment and a team with a high level of emotional intelligence
• An opportunity to shape a highly diverse, effective and motivated team environment
• A competitive compensation package that includes equity
• Health, Vision, Dental

Send your resume and a quick note about why the role is right for you to: View email address on click.appcast.io