Senior Associate Brand Manager, Content & Connections - Kotex

Senior Associate Brand Manager, Content & Connections – Kotex® You’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role you’ll help us deliver better care for billions of people around the world, shaping the future of one of the world’s most iconic brands. Based in the Chicago Commercial Center with a hybrid work arrangement, you’ll report to the Content & Connections Leader and lead strategic growth across media, design, and owned platforms. Responsibilities Lead with vision in communications and Content & Connections planning, helping with annual planning and overseeing in‑year PESO execution across national and retail media, including new brand platform rollout. Data & Measurement Lead: Partner with Integrated Media Lead to build a data‑driven culture across audience strategy, measurement and reporting. Shopper & Retail Marketing: Own end‑to‑end strategy, toolkits and execution across shopper marketing and partner with digital commerce leads to drive the retail plans. Search Strategy Lead: Lead holistic paid and organic search (SEO & AEO), driving performance and optimization. Digital & Social Commerce: Own TikTok Shop and Brand Store strategy, execution and performance. Display Media (OLA): Define strategy and lead execution and performance across display. PDPs & Brand Stores: Co‑lead strategy and execution with Brand Discovery team for PDP and Brand Store, ensuring best‑in‑class execution and performance. Budget Management: Owner of Advertising & Consumer Promotions budget and mixer. Pod Integration: Collaborate cross‑functionally to drive more integrated national and retail media plans. Website: Consult on website strategy and execution, ensuring alignment to campaign narratives and brand standards; provide feedback on creative assets to ensure brand consistency. Qualifications Bachelor’s degree in Marketing, Business or related field; MBA preferred. 5+ years of previous business experience in brand management or digital marketing. Familiarity with brand development planning, innovation and creative ideation processes. Experience developing digital marketing strategy and activation plans that deliver effective personalization. Strong analytical knowledge with the ability to analyze results and drive actionable insights. Ability to influence and deliver compelling communication. Positive energy to effectively represent the brand internally and externally. Self‑driven, deadline‑focused. Experience working with cross‑functional groups (finance, sales, operations, planning). Benefits Medical, dental and vision coverage with no waiting periods or pre‑existing condition restrictions. On‑site fitness center, occupational health nurse and safety equipment allowances. Flexible Savings and spending accounts. Diverse income protection insurance options. Additional programs and support for education, child adoption, relocation and temporary childcare. Salary & Work Arrangements Salary Range (US): 140,320 – 173,360USD. Eligibility for target bonus and comprehensive benefits including 401(k) and Profit Sharing. This role is available for local candidates only; relocation support is not provided. Equal Opportunity and EEO Statement Kimberly‑Clark is a committed equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status or any other characteristic protected by law. Veterans and members of the Reserve and Guard are highly encouraged to apply. #J-18808-Ljbffr Kimberly-Clark Corporation