Marketing Director

Marketing Director Job Summary Optimal Care Therapy, a leading provider of In-Home Therapy Services for children with autism in the state of Illinois, is seeking a talented Marketing Director to join our team. As a key member of our organization, you will be responsible for developing and implementing marketing strategies to promote our services and drive business growth. If you have a passion for marketing and a commitment to providing exceptional care. Responsibilities Develop and execute comprehensive marketing plans to increase brand awareness, generate leads, and drive conversions Collaborate with the executive team to understand business objectives and develop marketing strategies aligned with company goals Conduct market research to identify trends, opportunities, and threats, and provide insights to inform marketing decisions Create high-quality marketing materials, including website content, social media posts, email campaigns, and print materials Manage and optimize our digital presence, including our website, social media, and search engine optimization (SEO) Analyze and report on marketing performance, making data-driven decisions to optimize campaigns and improve results Stay up-to-date with industry trends and best practices, sharing knowledge and insights with the team Create Relationships with local target medical professionals to attract professional referral connections About the Role As a Marketing Director at Optimal Care Therapy, you will have the opportunity to make a meaningful impact on the lives of children and families in Illinois. Our company is dedicated to providing high‑quality, individualized therapy services, and we are committed to promoting our mission through effective marketing and communication strategies. Requirements Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) Minimum 1 years of experience in marketing, with a focus on healthcare or a related industry Proven track record of developing and executing successful marketing campaigns Strong understanding of digital marketing channels, including social media, email, and search engine optimization (SEO) Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment #J-18808-Ljbffr