Client Service & Marketing - Head of Marketing

Marketing ManagerMetro Office - Sullivan, IL 61951-2068## OverviewSalary Range$85,000.00 - $95,000.00 Salary/year## Description**Marketing Manager**Conxxus Fiber Internet | A Metro Communications Company**Location:** Sullivan, IL**Reports To:** Operations Manager**Department:** Marketing**FLSA Status:** Exempt**About Us**Conxxus is a fast-growing residential fiber-to-the-home (FTTH) internet provider serving communities across Illinois, with a subscriber base of roughly 56,000 customers and continued expansion planned across existing and new markets in 2026 and beyond. Conxxus is also in the process of launching Conxxus Mobile, a wireless service offering that will extend the brand into mobile and deepen bundled relationships with existing broadband customers. We are committed to delivering reliable, high-speed fiber internet and exceptional customer service, and we are looking for a dynamic Director of Marketing to lead our marketing efforts and drive growth in close collaboration with our Sales, Community Development, and Business Systems leaders.**Job Summary**The Marketing Manager owns marketing strategy and execution across the full Conxxus portfolio, including residential FTTH and the emerging Conxxus Mobile product line. This role has a particular emphasis on lead generation, brand development, pricing and promotional strategy, and aligning marketing activity with sales and operational objectives. The ideal candidate is a strategic thinker who can manage a growing team, collaborate closely with other functional leaders, and implement innovative, data-driven campaigns that drive customer acquisition and retention as Conxxus scales.**Key Responsibilities****Strategic Leadership*** Develop and execute a comprehensive marketing strategy to drive growth and achieve company goals across FTTH and Conxxus Mobile.* Collaborate with Sales, Community Development, and Business Systems leaders to align marketing strategy with sales targets and platform capabilities, ensuring seamless communication and goal-sharing.* Monitor and analyze market trends, customer behavior, and the competitive landscape (including regional providers such as Mediacom, Frontier, and T-Mobile Home Internet) to identify opportunities and inform strategy.* Conduct SWOT analyses on competitors and emerging players in current and future markets to identify strengths, weaknesses, opportunities, and threats.* Provide actionable insights based on SWOT analyses and benchmarking data to adapt marketing strategies and position Conxxus competitively in new and existing markets.* Own brand positioning across all channels, anchored to the company's core pillars (currently built around real fiber infrastructure and local presence), ensuring every campaign and touchpoint reinforces a consistent brand story.**Lead Generation*** Design and manage innovative lead generation campaigns to increase brand awareness and customer acquisition across both FTTH and mobile product lines.* Establish and track key performance indicators (KPIs) for lead generation initiatives, reporting on ROI and campaign effectiveness on a consistent, repeatable cadence.* Leverage digital tools and platforms, such as SEO, SEM, email marketing, and social media, to optimize lead generation and channel mix.* Brand Management*** Drive brand consistency across all communication channels, ensuring Conxxus is positioned as a trusted, reliable leader in both the ISP and mobile markets.* Oversee content creation, advertising, and public relations efforts to elevate the brand.* Manage pricing and promotional strategy in partnership with Sales, including plan structure, contract-term offers, and compliance with FCC labeling and other advertising disclosure requirements.* Manage external agency relationships and website governance, including analytics and tracking ownership, to keep brand execution consistent across internal teams and outside partners.**Team Management*** Build, lead, and mentor the marketing team to ensure high performance and professional growth.* Foster collaboration between marketing and sales teams to create a unified customer acquisition strategy.**Budgeting and Reporting*** Develop and manage the marketing budget, ensuring effective allocation of resources across FTTH and mobile initiatives.* Analyze and report on the performance of marketing initiatives, providing insights and recommendations for continuous improvement, with an emphasis on consistent measurement that supports repeatable, scalable campaigns.**Technology and Platforms*** Implement and maintain marketing automation tools and CRM systems to streamline workflows and enhance data-driven decision-making.* Partner with Business Systems and IT on the company's ecommerce and billing platform (gaiia) to ensure marketing content, promotions, and the online purchase experience are accurate, on-brand, and consistent as the platform evolves.* Evaluate and adopt emerging technologies to improve marketing efficiency and effectiveness.**Qualifications & Experience*** Bachelor's degree in Marketing, Business, Communications, or a related field; 4+ years of progressive marketing experience, including at least 3 years in a leadership or manager-level role.* Demonstrated success building and executing lead generation campaigns across digital channels (SEO, SEM, email, social media).* Hands-on experience with CRM and marketing automation platforms; experience with ecommerce or billing platforms a plus.* Strong analytical skills with the ability to translate data into clear, actionable recommendations.* Experience managing a team and external agency relationships.**Benefits:* 401(k) 4% matching* Dental insurance* Health insurance* Life insurance* Vision insurance* Paid Time Off**Why Join Conxxus?***