Brand Marketing Manager

Brand Marketing Manager

Banana Republic is a storyteller's brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life's journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship.

Our team is made up of passionate, curious storytellers — creators and visionaries who seek out what's next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation.

About the role

The Brand Marketing Manager will help shape how Banana Republic shows up in the cultural conversation — driving brand heat, relevance, and storytelling across campaigns and special projects. This role sits at the intersection of marketing, storytelling, and content strategy. It is responsible for translating cultural insight into ideas, and ideas into content, activations, and storytelling that travel across channels. This person will concept, pitch, and help produce content and experiences that connect brand, product, and culture—from campaign storytelling to archive-driven narratives to highly engaging, shoppable moments. They will work cross-functionally to ensure ideas are not only compelling but effectively brought to life across platforms. The ideal candidate is deeply plugged into culture, has strong editorial instincts, and operates as both a thinker and a doer, able to develop ideas and execute them in partnership with internal teams and external collaborators.

What you'll do

Special Projects Content Development & Channel Strategy

• Manage the development and execution of special projects from idea through launch, ensuring concepts are brought to life across channels.
• Build integrated, end-to-end rollout strategies across owned and paid platforms, ensuring ideas translate effectively across formats and touchpoints.
• Develop and produce multimedia content (social, video, editorial, digital, IRL) that drives engagement, buzz, and brand relevance.
• Concept and pitch ideas, then partner cross-functionally to execute — bringing highly engaging, shoppable moments to life.
• Ensure content is platform-native, cohesive, and delivered with a high level of creative and operational rigor.

Cultural Insight & Brand Storytelling

• Bring a strong, informed point of view on what's happening across fashion, media, editorial, and marketing, and translate that into clear creative strategy and direction.
• Conduct ongoing cultural and competitive analysis to inform where and how the brand shows up.
• Shape storytelling territories rooted in vintage and our brand heritage — defining what stories we tell, who we should partner with to tell them and why they matter now.
• Identify and develop scalable content formats (including video-led concepts) that build consistency and momentum over time.
• Partner with UX and digital teams to evolve how storytelling is expressed across site and digital experiences.
• Build alignment across marketing, social, product design, merchandising, PR, and paid media to ensure ideas are set up for strong rollout.

Who you are

• 5+ years of experience across brand marketing, content, editorial, or a hybrid role
• Deeply plugged into culture, with a strong understanding of what drives relevance and engagement
• Strong editorial instincts with experience in writing, video and content development, or storytelling
• Experience in editorial, publishing, platforms or media environments is a plus
• Proven ability to pitch ideas clearly and persuasively and execute them end-to-end, as well as recap to senior leadership with high level summaries and learnings
• Comfortable working across both strategy and execution in a fast-paced environment
• Collaborative and able to navigate cross-functional teams effectively
• Brings fresh thinking and a willingness to push beyond traditional marketing approaches

Salary Range: $119,400.00 - $155,200.00 Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Banana Republic

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.