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Director of Sales

ForceBrands

Mundelein, IL

Job Description

*THIS IS NOT A JOB WITH FORCEBRANDS*

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* Must be based in either NYC metro, Chicago metro, or Boulder metro for a hybrid role when not traveling*

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Key Responsibilities

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  • Own Retail and Foodservice revenue, P&L performance, and commercial planning across revenue, margin, trade spend, and profitability.
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  • Lead annual planning (AOP) and develop the multi-channel commercial roadmap in partnership with Sales, Finance, Supply Chain, Operations, and Marketing.
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  • Define channel and customer priorities across grocery, mass, club, specialty, foodservice, and emerging channels.
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  • Oversee pricing strategy, trade investment, retailer JBPs, and major customer agreements.
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  • Partner with Sales leadership on account strategy, new business development, customer planning, and key negotiations.
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  • Build and scale the Foodservice channel strategy, including distributor partnerships, route-to-market, and organizational growth.
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  • Lead the commercial operating cadence, aligning cross-functional teams on forecasts, launches, trade planning, and execution.
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  • Drive forecast accuracy, commercialization readiness, broker management, and distributor performance.
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  • Coach and develop the commercial organization while planning future team growth.
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  • Present commercial strategy and business performance to executive leadership.
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Qualifications

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  • 8+ years of commercial leadership experience within CPG, including retail sales, sales strategy, or go-to-market leadership.
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  • Proven experience managing retail accounts across grocery, mass, club, specialty, and/or foodservice channels; refrigerated or fresh food experience preferred.
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  • Demonstrated P&L ownership with expertise in pricing, trade spend, forecasting, and commercial planning.
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  • Experience building or scaling commercial organizations, sales processes, or broker networks in a high-growth environment.
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  • Strong understanding of retail commercialization, including category reviews, JBPs, promotions, pricing, and new product launches.
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  • Highly analytical with the ability to translate data into actionable business decisions.
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  • Proven cross-functional leadership and the ability to influence Finance, Supply Chain, Marketing, and Operations.
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  • Strong people leader with excellent communication and executive presentation skills.
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  • Bachelor's degree required; MBA preferred
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Vacancy posted 2 days ago
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