Principal Experience Designer

DescriptionKforce's client in Palo Alto, CA is seeking a Senior Digital Experience Strategist & Design Systems Lead to support our customer's mobile-first landing page optimization initiatives. This role combines digital experience strategy, UX design, and design systems leadership to create scalable, customer-centric marketing experiences across digital ecosystem. This is a player-coach position requiring both strategic leadership and hands-on execution. The ideal candidate will define experience strategies, create wireframes and prototypes in Figma, develop scalable design systems, and deliver implementation-ready assets for development teams.Key Responsibilities:* Translate value propositions into compelling landing page experiences* Define customer journeys, content hierarchies, and engagement pathways* Assess and optimize existing digital experiences using analytics and behavioral insights* Lead mobile-first experience strategy across multiple business units* Create low- and high-fidelity wireframes, prototypes, and page designs in Figma* Develop reusable templates, component libraries, and scalable design systems* Establish responsive design standards, interaction patterns, design tokens, and governance models* Deliver developer-ready specifications and documentation* Facilitate stakeholder workshops and present recommendations to executive audiences* Collaborate with UX, content, analytics, marketing, and development teamsRequirements* 10+ years of experience leading enterprise digital experience initiatives * Expert-level Figma proficiency * Demonstrated experience creating enterprise design systems * Demonstrated experience producing implementation-ready design deliverables * Strong UX architecture and information architecture expertise * Experience creating: wireframes, prototypes, design systems, component libraries, responsive web experiences * Experience leading mobile-first website redesigns and optimization programs * Strong visual design capabilities * Strong content strategy and UX writing collaboration experience * Experience translating analytics and customer behavior data into design recommendations * Ability to work independently with executive stakeholdersPreferred Qualifications:* Experience optimizing customer-facing marketing sites and landing pages* Familiarity with analytics, heatmap, and user behavior tools* Experience within large enterprise or technology organizationsExperience with:* Strategic * UX Strategy * Experience Strategy * Customer Journey Mapping * Conversion Optimization * Information Architecture * Content Hierarchy Design * Hands-On Execution * Figma * Design Systems * Component Libraries * Wireframing * High-Fidelity Design * Responsive Design * Prototyping * Design Documentation * Optimization * Heatmap Analysis * Digital Analytics Interpretation * Landing Page Optimization * Experimentation Planning * Customer Behavior AnalysisJob TypeContractCompensation72 - $97