e-Commerce Growth Manager

Job description

The Opportunity
Founded in 1977, Anagram International (Anagram) is the world's largest foil balloon manufacturer, headquartered in Eden Prairie, Minnesota. With a strong commitment to innovation, Anagram proudly celebrates countless first-to-market product solutions. The company also offers the largest portfolio of licenses and license character products combined with a trend-forward non-license portfolio for everyday occasions and seasonal celebrations. The company's end-to-end development capabilities are best in class in the industry and provide a competitive advantage in the marketplace. Through a strong network of distributor and retail partners enabling people to share in life's big and small moments for over 40 years.


We're a CPG brand with strong national retail distribution and a growing product portfolio - and we're ready to build our e-commerce presence on Amazon and Walmart.com. In this role you will be responsible for defining how our brand shows up across Amazon, Walmart Marketplace, and future platforms - establishing the strategy, the infrastructure, and the playbook that will drive our digital business for years to come. There's no existing program to inherit and optimize. You'll build it.
This is the kind of opportunity where the right person can leave a real mark - and be rewarded for it.

What You'll Own
e-Commerce Strategy & Marketplace Growth
• Design and execute our marketplace strategy across Amazon and Walmart Marketplace - from platform setup and listing architecture to pricing, content, and promotional programs
• Own the relationship with Cart.com and shape how we leverage its capabilities as our eCommerce infrastructure scales
• Build the KPI framework we'll use to track and grow our online business - then own the numbers
• Partner with marketing on Amazon Advertising, Walmart Connect, and SEO to drive discoverability and efficient growth
• Work cross-functionally with supply chain and sales to ensure inventory, fulfillment, and channel dynamics are aligned as we grow

Brand Integrity & Channel Stewardship
• Develop and maintain a brand protection program that keeps our presence clean across all digital touchpoints - unauthorized sellers, pricing integrity, and content compliance
• Implement IP enforcement tools and processes to protect our brand assets proactively, not reactively
• Serve as the internal expert on marketplace policy and compliance, keeping us ahead of platform changes

Analytics & Strategic Insight
• Build reporting infrastructure from the ground up - Amazon Seller Central, Walmart dashboards, and internal systems - and translate data into clear recommendations for leadership
• Track competitive dynamics and marketplace trends to inform strategy before the market shifts

What We're Looking For
Experience
• 5+ years in eCommerce management or marketplace strategy, ideally within a CPG or consumer products environment
• Demonstrated success building or significantly growing a marketplace presence on Amazon and/or Walmart - not just maintaining one
• Experience navigating complex channel environments and brand protection programs, including IP enforcement and marketplace compliance
• Bachelor's degree in marketing, business, or related field (or equivalent experience)

Skills
• Deep fluency in Amazon Seller Central and Walmart Marketplace operations
• Hands-on experience with Amazon Advertising and Walmart Connect
• Strong grasp of eCommerce SEO and content optimization
• Analytical mindset - advanced Excel required; Power BI or Tableau a plus
• Clear, confident communicator who can present data-driven recommendations to senior leadership

Traits That Will Set You Apart
• You're a builder - you get energy from creating things, not just running them
• You think strategically but execute personally - you don't hand off and wait
• You're commercially savvy and understand how eCommerce decisions ripple into broader business dynamics
• You thrive with ambiguity and bring structure to it without needing a playbook handed to you

Location
Our headquarters is in Eden Prairie, MN. We believe proximity to the team accelerates the kind of collaborative, fast-moving work this role requires - so local candidates are strongly preferred. That said, we're open to exceptional remote candidates who are willing to travel to headquarters and key customer meetings on a regular cadence.