Marketing Specialist

Our client, a design-forward, LA-made wallpaper and textile house known for playful, sophisticated collections and artist and brand collaborations, is looking for a Marketing & Paid Social Specialist to join their growing team. This is a hands-on role for someone who loves both the numbers and the pattern, texture and scale of beautiful interiors. You’ll own paid social strategy and execution while leading offline marketing, trade partnerships and industry events. You’ll work closely with the leadership team and an established digital lead to keep messaging cohesive across organic and paid. Salary $80-$90K What you will be doing Planning, launching and optimizing paid campaigns across Meta and Pinterest, with an eye on ROAS and CAC targets Partnering with the design and content teams to brief ad creative that shows off pattern, scale and texture for both trade and consumer audiences Building custom, lookalike and retargeting audiences aimed at interior designers, architects and design enthusiasts Leading brand activations, pop-ups and trade shows, including Design District events, and managing the collateral, sample kits and signage that go with them Reporting on KPIs and A/B tests, and aligning ad calendars and events with new collection launches What they are looking for 3+ years of marketing experience in the home sector, such as decor, furniture, textiles, tile/wallpaper or interior design Hands-on paid social experience (Meta Ads Manager, Pinterest Ads) scaling DTC or luxury brands Familiarity marketing to both trade professionals and retail consumers Strong analytical skills paired with a sophisticated eye for interior styling and brand presentation Proven experience organizing trade shows, client events or experiential activations #J-18808-Ljbffr The Workshop LA