Integrated Marketing & Media Program Manager (Community Impact)

SummaryThe Integrated Marketing & Media Program Manager manages integrated communications that support priority projects and initiatives in local communities where NYPA operates. Towards this end, the Integrated Marketing & Media Program Manager will work closely with colleagues across the organization to develop messaging and content that engages key internal and external stakeholders within our community pillar business units, including workforce development, the Office of Civil Rights and Inclusion (OCRI), supplier diversity and environmental justice. The Integrated Marketing & Media Program Manager will also facilitate and optimize communications with non-profit, foundation and other community-facing organizational media. #LI-CJ1ResponsibilitiesLead the design and implementation of integrated marketing and media strategies that align with overall business goals, brand positioning and appropriate target audienceDevelop and lead multi-channel communications campaigns that effectively engage target audiences through digital, print, social media, email, events, and other relevant channels with timely delivery and on budgetCoordinate with employees and manage relationships with external agencies and community partners to deliver high-quality marketing initiativesUtilize analytics tools to monitor, measure, optimize and report on the effectiveness of marketing and media campaigns, performance and engagementConduct market research to inform strategies and identify opportunities for differentiationProvide guidance and mentorship to junior team membersIntegrated CommunicationsPrepare talking points or fact sheets for the NYPA officials representing the Power Authority at the eventLead the planning and creation of events/press conferences and provide talking points for NYPA officials as neededProactively create and manage events related to area/project. Work with Marketing, Brand/Enterprise and BU Heads of area/project to finalize event-driven news releases and with NYPA’s graphics team to create visuals for events.Lead media relations functions including press reports, research, writing, awards submissions, leading events and conferencesPrimary liaison and expert in assigned Area/Project ensuring excellent media coverageAssist in creation of integrated communications planning and provide support for Corporate Crisis Management Team (CCMT)Marketing SpecialistDevelop, refine, optimize and analyze Customer Relationship Management (CRM) workflows, ensuring high-quality data management, segmentation logic, and performance dashboardsTranslate complex and multi-faceted market data into clear external-facing materials including capability briefs, fact sheets, opportunity assessments, and presentationsLead the development of high-quality engagement collateral that distills complex energy concepts into accessible narratives and visuals, aligning messaging with organizational goalsKnowledge, Skills and AbilitiesHighly experienced with layouts and graphic designStrong project management skills with the ability to manage multiple projects simultaneouslyExcellent analytical skills with experience in data-driven decision-makingAdvanced communication and interpersonal skills, with a collaborative approach to working with diverse teamsCreative and strategic thinker with a passion for innovation and marketing excellenceUp-to-date knowledge of marketing trends and best practicesProven ability to work in a fast-moving, dynamic and team-oriented environmentStrong knowledge of marketing tools (e.g., email marketing, CRM, event platforms) and basic digital marketing principlesExperience using Microsoft Office Suite, including Power PointEducation, Experience and CertificationsBachelor’s degree required in Marketing, Communications, or relevant fieldMinimum 6 years’ experience working in marketing preferredPhysical RequirementsApproximate travel: 15%The New York Power Authority is committed to providing fair, competitive, and market-informed compensation. The estimated salary range for this position is: $129,000-$177,100. The salary offered will be determined based on the successful candidates’ relevant experience, knowledge, skills, and abilities.The New York Power Authority and Canal Corporation believes that diversity, equity, and inclusion drive our success, and we encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents and veterans to apply. As an equal opportunity employer, NYPA/Canals is committed to building inclusive, innovative work environments with employees who reflect communities across New York and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race/color, creed/religion, national origin, citizenship or immigration status, age, disability, military status, gender/sex, sexual orientation, gender identity/expression, pregnancy and related conditions, familial/marital status, domestic violence victim status, predisposing genetic characteristics, arrest/criminal conviction record or any other category protected by law. NYPA/Canals will also provide reasonable accommodations during the hiring process related to candidates’ disabilities, pregnancy-related conditions, religious observances/practices and/or domestic violence concerns. To request an accommodation, please email View email address on click.appcast.io.