Social Media & Content Lead

About Chip Chip is the first mass-market American robot. He just happens to be your car. Chip is building a new category of vehicle. Most cars are engineered for highway speeds and long-distance range. The reality is that 60% of daily trips are under 6 miles. Chip is built for those trips: fully electric, street-legal on roads up to 35 mph, 100+ mile range, and made to fit the way people actually move through their neighborhoods. We're also launching Chip Go!, a remote-driving service that keeps your vehicle moving when you're not inside it. Say the word and he'll go off to park himself, run an errand, get cleaned, or come get you and the family. Rolling out regionally. We launched publicly in July 2026 and reservations are open nationally. The role Social is where most people will meet Chip for the first time. You own that. You'll set the strategy, run the content calendar, publish, engage with the community, read the analytics, and change course based on what the numbers say. You'll also brief and manage the freelancers, creators, editors, agencies, and production partners who support the function. This job is strategic and hands‑on in equal measure. We're hiring a dedicated videographer and editor alongside you, and that person owns capture, multi‑camera setups, media management, and the edit. You own the strategy, the calendar, the copy, the community, and the distribution, and you brief them. You stay hands‑on for the fast reactive stuff that needs to go out in an hour. Done well, this builds more than a feed. It builds a recognizable voice and an audience that feels like it discovered something early and wants to bring other people in. You'll be based in Los Angeles or Miami. Content production, launches, events, and brand moments happen anywhere in the country, sometimes on short notice, so this role travels. What you'll do Own the social strategy. Instagram, TikTok, YouTube, X, LinkedIn, and anywhereelse that starts to matter. Run the calendar and ship against it. Publishing schedules, campaigns,recurring series, launch plans, and the day‑to‑day flow of what goes out. Write everything. Captions, hooks, titles, calls to action, and anything elsethat goes out in Chip's voice. Own the community. Comments, DMs, mentions, tags, and the conversations thatcome out of them. Direct what gets shot. Brief the videographer and creators on what you need,why, and for which platform. Shoot and cut it yourself when speed matters more than polish. The reactivepost that has to be live within the hour. Move on trends. Platform changes, audience conversations, and culturalmoments, fast enough that we're in them rather than commenting on them. Turn analytics into decisions. Real changes to creative direction, postingcadence, and distribution, not a monthly report nobody reads. Build and run the bench. Hire, brief, schedule, and manage creators, editors,videographers, photographers, agencies, and contractors, hold the quality baron what they deliver, and keep relationships warm with the ones worth workingwith again. Own the big moments. Launches, events, campaigns, company announcements, andmilestones. What you'll need Four or more years managing social, producing content, or growing audiencesfor a consumer-facing brand, startup, creator, media company, or agency. Extremely online. You know what's working on each platform right now, whichpost styles are dead, and which formats are about to be everywhere. You noticetrends before they have names. Demonstrated audience growth. Show us the accounts and the numbers. Excellent copywriting, hook writing, and brand voice instincts. Strong short‑form video shooting and editing. You don't need to be the besteditor we hire, but you need to be able to cut something good on your own. Experience running content calendars, multiple accounts, approvals, andpublishing workflows. Ability to read analytics and turn performance data into clear creativedecisions. An eye for talent, and the ability to manage it. You can find the rightcreator, editor, or videographer for a specific job, get them interested, andget good work out of them. Strategic enough to set direction, hands‑on enough to execute it personally,and comfortable doing both without much scaffolding. Based in Los Angeles or Miami, or willing to relocate. Willing to travel throughout the United States for shoots, events, andlaunches, including on short notice, and available for the occasional evening,weekend, and extended trip. Bonus points Launching or relaunching a consumer brand. Consumer, culture, lifestyle, or entertainment brand experience. Documentary, YouTube, podcast, or creator‑led production experience. Existing creator relationships in culture, lifestyle, or entertainment. Paid social and performance ads. Building a social or content function from the ground up. What success looks like Audience and community growth, with engagement and retention that holds as thenumbers climb. Social‑driven traffic and reservations. Content that stays consistent in quality and voice as the volume goes up. A community that gets answered. A content operation that scales through contributors, internal and external,instead of depending entirely on you. Compensation and benefits $90,000 to $120,000, depending on experience. Equity in Chip. Eligible for our company healthcare plan. Housing and a daily per diem while you're traveling. #J-18808-Ljbffr