Associate Director, Consumer Omnichannel Strategy, Psoriasis

About the Role The Associate Director, Consumer Omnichannel Strategy, Psoriasis is responsible for building a consumer ecosystem and marketing strategy for an upcoming launch and subsequent growth. This role owns the strategic design of the consumer journey for psoriasis patients across owned platforms, CRM, data, experience tools, and full‑funnel digital media across paid and owned channels. The leader will translate brand strategy and consumer insights into seamless, compliant, and data‑driven omnichannel experiences that educate, engage, and empower patients. Key Responsibilities Omnichannel Experience & CRM Strategy Design and build the end‑to‑end consumer digital patient journey across owned platforms, including websites, CRM, email, SMS, and experience tools. Lead development and launch of the patient website, associated tools, and CRM database. Translate brand strategy into personalized journeys that guide patients through decision‑making and conversion funnels. Define website structure, UX/UI flows, and SEO/GEO strategy to maximize relevance, engagement, and conversion. Lead CRM strategy and build of brand's Salesforce Marketing Cloud instance. Digital Media & Social Strategy Lead consumer digital media strategy across channels including programmatic, display, paid social, CTV/television, OLV, paid search, point‑of‑care, and emerging platforms. Translate brand strategies into channel plans, audience targeting approaches, creative formats, and measurement frameworks. Launch and own branded social media presence (e.g., Instagram, Facebook, TikTok, YouTube) and lead consumer social content strategy spanning branded content and disease education. Partner with agencies to develop consumer digital content & media strategy and collaborate with the Influencer Marketing Lead to develop influencer and ambassador strategies aligned with disease community insights and consumer psychographics. Measurement, Analytics & Optimization Utilize analytics tools and platforms to track, analyze, and identify optimization opportunities across media, content, CRM, and the broader consumer experience. Define and measure KPIs across the funnel (e.g., media performance, conversion rates, email engagement, content interactions). Build a "test, learn, and optimize" approach working in partnership with the MCE team, Commercial Analytics & Insights and Digital, Data & Technology, and Brand Strategy translating performance data into actionable insights. Cross‑Functional Leadership & Ways of Working Partner with Consumer Marketing on annual planning to ensure alignment and pull‑through of messaging and campaigns across all channels. Through agile process prioritize work plan supporting the implementation of omnichannel tactics, in collaboration with Brand Strategy Leads and the MCE team, that execute on the digital vision. Manage relationships with digital agencies, media partners, web development teams, cross‑functional marketing partners, and CRM/Martech vendors while working with internal MCE team to drive agency process and value. Champion an agile, customer‑first, and test‑and‑learn mindset, driving continuous improvement, innovation, and operational excellence. Minimum Qualifications Required Bachelor’s degree. Experience working in pharmaceutical, healthcare, or other highly regulated industries. 7+ years of experience in consumer digital marketing, omnichannel marketing, digital media, CRM, growth marketing, or related fields. Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels. Strong experience with digital media planning, buying, and optimization across paid channels. Experience managing brand social media channels. Experience with CRM platforms, segmentation, automation, and lifecycle marketing (e.g., Salesforce Marketing Cloud). Experience with analytics and measurement tools (e.g., Google Analytics, Tableau). Solid understanding of UX/UI principles, SEO/GEO, behavioral analytics, and digital performance optimization. Proven track record of influencing, aligning, and inspiring cross‑functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals. Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs. Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions. A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities. Preferred Qualifications Desired MBA. Prior pharmaceutical launch experience. Commercial experience in dermatology or immunology (e.g., psoriasis) a plus. Experience with AI-driven media, personalization, or marketing optimization platforms. 3+ years of experience in the pharma or healthcare industry. Compensation and Benefits Location: Boston, MA. U.S. Base Salary Range: $154,400.00 - $242,550.00. U.S. based employees may be eligible for short‑term and/or long‑term incentives, medical, dental, vision insurance, a 401(k) plan and company match, short‑term and long‑term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits. Employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law. #J-18808-Ljbffr Takeda Pharmaceuticals International GmbH