E-Commerce Growth Manager

Direct-to-Consumer Marketing Expert

BDC Brands (Black Diamond Coatings, Inc.) is a veteran- and family-owned manufacturer of premium, environmentally friendly home improvement products sold under our DOMINATOR®, AQUA-X®, and OBSESS® brands. We take pride in innovation, quality, and delivering exceptional customer experiences through direct-to-consumer and retail channels.

We are seeking a hands-on, results-driven Direct-to-Consumer Marketing Expert to lead and execute strategies that drive online sales, customer retention, and brand growth. This individual will "own the work" — building campaigns, optimizing digital performance, and directing contractors or partners when needed. The ideal candidate is strategic yet tactical, thrives in a fast-paced, entrepreneurial environment, and is internally motivated to achieve measurable success.

Key Responsibilities (but not limited to):

• E-commerce Strategy & Execution
  1. Manage and optimize the company's Shopify websites for conversion, performance, and user experience.
  2. Lead A/B and split testing across website and ad assets to improve KPIs (CTR, ROAS, CAC, etc.).
• Digital Advertising
  1. Develop and manage ad campaigns across Meta (Facebook/Instagram), YouTube, and other paid media platforms.
  2. Analyze performance data and continuously refine audience targeting, creative, and spend allocation.
• Email & CRM Marketing
  1. Execute lifecycle marketing campaigns using Klaviyo or HubSpot to drive engagement, repeat purchase, and LTV.
  2. Develop segmented automations, flows, and personalized content that deliver measurable results.
• Analytics & Reporting
  1. Track, analyze, and report on all key performance metrics for DTC initiatives.
  2. Present data-driven insights to leadership and recommend optimizations.
• Leadership & Collaboration
  1. Work alongside the marketing team, product managers, and creative team to align campaigns with brand goals.
  2. Direct and mentor contractors, freelancers, or agencies as needed to ensure excellence in execution.

Required Skills & Experience:

• Proven experience managing Shopify DTC stores.
• Proficiency in Klaviyo or HubSpot for email marketing.
• Hands-on experience with Meta Ads Manager, YouTube Ads, and Google tools (Analytics, Tag Manager).
• Strong understanding of split testing, conversion optimization, and performance tracking.
• Ideally, experience with influencer marketing and managing content usage rights.
• Exceptional analytical skills and ability to translate data into actionable insights.
• Excellent communication, organization, and time management skills.
• Self-motivated , competitive, and passionate about achieving ambitious goals.
• Local candidates strongly preferred to collaborate with the in-person marketing and manufacturing teams.

Core Values Alignment:

At BDC Brands, we live by our core values — they're not optional:

• Deliver Exceptional Customer Experience – Every decision centers around the customer.
• Commit to Excellence & Tenacity – "Figure it out" mindset; no challenge too big.
• Competitive Spirit & Change Leadership – Always improving and innovating.
• Integrity & Teamwork – Honest, respectful collaboration drives success.
• Be Humble, Resourceful & Have Fun – We win together and enjoy the journey.

Compensation & Benefits:

• Competitive salary commensurate with experience
• Performance-based bonuses
• Paid time off and holidays
• Health, dental, and vision benefits
• 401(k) with company match
• Collaborative, family-oriented culture with growth opportunities

Performance Metrics:

• Brand awareness growth (direct & aided recall, share of voice)
• E-commerce revenue & ad performance (ROAS, ACoS, CPC, CTR)
• Product launch success and content engagement
• Campaign conversion rates and email/social effectiveness