E-Commerce Marketing Specialist

Job Description

E-Commerce Marketing Specialist

Ashland, Oregon | In office four days per week, one remote.

The Mission

Strong e-commerce advertising is not about launching campaigns and hoping they work. It is about watching performance closely, making smart adjustments, and knowing where the next improvement is likely to come from.

We're looking for an E-Commerce Marketing Specialist who can manage the daily execution behind paid e-commerce campaigns and promotions. You'll monitor performance, optimize keywords and budgets, track promotional activity, turn reporting into action, and help the team identify better ways to reach sales goals.

This is a hands-on individual-contributor role for someone who likes the combination of numbers and execution: you notice when performance shifts, investigate why, make thoughtful changes, and keep the details moving across multiple campaigns and deadlines.

Can you look at campaign performance and decide what should change next?

If you enjoy testing, learning, and improving performance rather than simply maintaining campaigns, this may be a strong fit.

What You'll Do

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• Own Daily Campaign Health. Manage and monitor PPC campaigns, including keyword research, budget pacing, visibility, impression share, and other key performance signals.
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• Optimize, Don't Just Observe. Use campaign data to identify wasted spend, performance opportunities, and practical changes that improve efficiency and support sales goals.
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• Run Promotions Reliably. Monitor promotional activity and help execute seasonal, holiday, and other planned promotional efforts with accuracy and strong follow-through.
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• Turn Reporting into Action. Track and report campaign performance on a recurring basis, explain what changed, and surface recommendations for continued optimization.
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• Coordinate the Work. Partner with cross-functional teams to develop and deliver campaigns and promotions, keeping timelines, inputs, and open issues organized.
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• Stay Ahead of the Channel. Monitor e-commerce advertising trends and evolving practices so the team can test useful ideas rather than rely on inherited assumptions.
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• Improve the Machine. Look for practical ways to improve campaign workflows, reporting, documentation, and recurring e-commerce marketing processes.
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What You Bring

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• Performance Curiosity. You want to understand why a campaign changed, not just whether the number went up or down.
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• Analytical Judgment. You can work with campaign data, identify patterns, and translate the numbers into a reasonable next action.
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• Detail Discipline. Budgets, keywords, promotions, reporting, and deadlines all require accuracy. You care about the small things because they affect the result.
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• Ownership. You do not wait for someone else to notice a problem you can see. You investigate, act within your scope, and escalate when the decision is bigger than the role.
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• Organized Execution. You can keep multiple campaigns, promotions, and follow-ups moving without losing track of what needs attention.
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• Clear Communication. You can explain performance, issues, and recommendations in a way that helps other people make decisions and move the work forward.
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What It Takes

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• Demonstrated hands-on experience managing paid digital, performance-marketing, or e-commerce advertising campaigns where data informs day-to-day optimization.
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• Working proficiency with Microsoft Excel and comfort using spreadsheets for analysis and reporting.
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• The ability to interpret campaign performance, identify meaningful changes, and make or recommend appropriate optimizations.
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• Strong organization and attention to detail across budgets, promotions, reporting, and recurring deadlines.
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• Clear written and verbal communication skills and the ability to work effectively with cross-functional partners.
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• Self-direction, follow-through, and the judgment to know when to act independently and when to escalate.
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What Sets You Apart

You'll have a head start if you've worked with e-commerce or retail-media advertising, keyword-driven PPC campaigns, seasonal promotional calendars, or recurring campaign-performance reporting. Experience finding and testing new approaches to improve paid performance is especially useful.

A bachelor's degree in Marketing, Business, Communications, Analytics, or a related area can provide a useful foundation, but demonstrated campaign-management ability, analytical thinking, and execution matter more than a particular credential.

How We'll Measure Success

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• Campaigns are actively monitored and optimized rather than left on autopilot.
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• Budgets and performance signals are reviewed consistently, and material issues are identified early.
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• Promotional activities are executed accurately and monitored through completion.
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• Recurring reporting explains what happened, why it matters, and what the team should consider doing next.
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• Cross-functional campaign work stays organized and moves forward without avoidable follow-up gaps.
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• The specialist contributes useful ideas that improve advertising performance or make recurring marketing work more effective.
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Is Blue Marble Right for You?

We're intentionally building a culture of people who lead by example, challenge one another respectfully, take ownership of their work, and want to continue learning and improving.

Blue Marble may be exactly the place you're looking for if...

You take ownership of your words, actions, and work product.

You value honest, hard conversations and long-term progress over short-term comfort.

You enjoy solving meaningful problems and seek purposeful work.

You see feedback as an opportunity to improve and grow.

You naturally look for ways to make things better and help others succeed.

You ask questions when something isn't clear.

You believe character matters as much as competence.

You proactively bring solutions to problems.

On the other hand, you probably won't enjoy working here if...

You spend more time making excuses or pointing fingers than solving problems.

You consistently avoid difficult conversations.

You believe your responsibility ends with your job description.

You need someone to constantly tell you what to do.

You become defensive when receiving constructive feedback.

You believe being right is more important than finding the best solution.

You consistently wait for instructions rather than taking appropriate initiative.

You have difficulty acknowledging mistakes and learning from them.

You're primarily looking for a paycheck rather than an opportunity to meaningfully contribute.

We're not looking for perfect people.

We're looking for capable people who want to keep getting better and who bring their best to the people and work around them.

If this sounds like you, let's make great things together.

This description is not exhaustive; responsibilities may evolve as Blue Marble grows.

Blue Marble is an equal opportunity employer. We consider qualified applicants without regard to any characteristic protected by applicable law and provide reasonable accommodations throughout the hiring process.