Reporting Analyst

Sr. Associate Market Researcher

Apex Systems is a world class technology services business that incorporates industry insights and experience to deliver solutions that fulfill our clients’ digital visions.

Our client in the Banking industry is seeking a highly motivated team member at the Sr. Associate Market Researcher level to join the Consumer Insights team, reporting directly to the Director of Consumer Insights. This role supports in measuring and improving brand health (Brand Tracking), customer satisfaction (NPS & Competitive Tracking) and key industry measures (JD Power) driving decisions that impact overall brand and operational strategy, ensuring insights are interpreted with consideration to strategic, tactical and competitive influences. While this team member will engage on a contract basis to start, the aspiration is to ultimately convert to a full-time employee.

This individual will work closely with other research, risk and operations team members (both domestic and global) while overseeing established vendor teams to manage, maintain and optimize these programs; including ownership of methodology, sample management, data analysis, quality control and ongoing program reporting – delivering results to internal stakeholders and executive management. This individual will also support the Consumer Insights Team in maintaining quantitative excellence across both ongoing and ad-hoc studies, delivering methodological and analytical output as noted.

Responsibilities:

• Monthly and Annual Reporting: Lead the preparation of comprehensive reports on brand tracking, NPS, and J.D. Power studies, providing clear insights and actionable recommendations.
• Ongoing support within the Consumer Insights team to deliver and maintain quantitative excellence in design and reporting across existing and ad-hoc studies.
• Collaboration & Support: Provide quantitative methodological and analytical support to the broader Consumer Insights team by assisting in the creation & execution of market research projects, coordinating project timelines, and ensuring high-quality analysis and deliverables.

Required Qualifications:

• Marketing Research/Insights, Quantitative Design and Analysis, Large Tracking Study Management or related experience, 8+ years.
• Financial Services Industry experience, 0-3+ years.
• Experience: Minimum 8+ years of experience in market research, with a focus on qualitative analysis.
• Analytical Skills: Proficient in sample management/recruiting, analyzing large datasets, identifying trends, and drawing meaningful conclusions based on business context from quantitative and qualitative data, business/strategic performance.

Technical Expertise:

• Proficient in market research tools and software for data collection and completing analysis through Excel using pivot tables and formulas.

Preferred Qualifications:

• Experience with brand health metrics, customer experience measurement, competitive analysis and NPS surveys.
• Experience with customer satisfaction, consumer behavior studies, and trend analysis.
• Experience with calculating regression, correlations, and statistical significance.

Education:

• Bachelor’s degree or equivalent work experience in Marketing Research, Data Science, Statistics, Business Administration or equivalent field.

High-Level Individual Duties:

• Building out Tableau dashboards. Understanding how to pull data from the dashboards.
• Ability to look at all the surveys and view them collectively, pulling overall satisfaction ratings by looking at all of them.
• Once the dashboard is created, need to export them into a standard PowerPoint template to be able to be presented to senior leadership. Manager will handle presentation of findings to leadership.
• Analyzing customer experience metrics.

Must-Haves (Concepts & Tools):

• Tableau – Ability to design, develop & edit the dashboards themselves
• Excel – Comfortable with Market research
• PowerPoint
• Ability to explain at a high level trends / insights they are seeing. Right now contract is set for 5 months but this skill will give them a better chance of staying on long term with Santander.
• Exposure to NPS, JD Power. Previous experience working at JD Power